Podcast Metric Dictionary Framework

Podcast Metric Dictionary Framework

For each metric, record platform, account, property, format, exact name, current definition, calculation, counting threshold, deduplication, geography, date window, data latency, exclusions, export location, definition source, owner, decision supported, and change history.

Separate production output, discovery, reach, consumption, retention, conversion, relationship, and creator-value measures. Do not sum cross-platform people without a defensible deduplication method.

IAB Podcast Measurement Technical Guidelines v2.2 remain final during this review. Version 2.3 entered public comment on July 21, 2026, so it is proposed guidance rather than the operative final version.