Venture StepResearch Note
Podcast Metric Dictionary Framework
For each metric, record platform, account, property, format, exact name, current definition, calculation, counting threshold, deduplication, geography, date window, data
In this article
Podcast Metric Dictionary Framework
For each metric, record platform, account, property, format, exact name, current definition, calculation, counting threshold, deduplication, geography, date window, data latency, exclusions, export location, definition source, owner, decision supported, and change history.
Separate production output, discovery, reach, consumption, retention, conversion, relationship, and creator-value measures. Do not sum cross-platform people without a defensible deduplication method.
IAB Podcast Measurement Technical Guidelines v2.2 remain final during this review. Version 2.3 entered public comment on July 21, 2026, so it is proposed guidance rather than the operative final version.
Sources
Follow the evidence.
- youtu.be: KULwNDrp Jgyoutu.be
- ftc.gov: can spam act compliance guide businessftc.gov
- rcfp.org: introduction to reporters recording guidercfp.org
- daltonanderson.ghost.io: podcast milestones why showing up is 90 of successdaltonanderson.ghost.io
- spj.org: spj code of ethicsspj.org
- support.google.com: 9314416support.google.com
- rcfp.org: reporters recording guidercfp.org
- support.google.com: 9002587support.google.com
- riverside.com: podcast interview preparationriverside.com
- support.google.com: 12751636support.google.com
- open.spotify.com: 7uycf1Fu6yKt83eEAUBPPVopen.spotify.com
- iabtechlab.com: PodcastMeasurement v2.2 finaliabtechlab.com
- support.google.com: get started with youtube shortssupport.google.com
- support.google.com: 9314355support.google.com
- iabtechlab.com: iab tech lab releases podcast technical measurement guidelines v2 3iabtechlab.com
- support.spotify.com: audience analyticssupport.spotify.com