Short-to-Long Listening Experiment Protocol

Short-to-Long Listening Experiment Protocol

Define one target audience, full episode, promise, clip family, destination, tagged path, observation window, baseline, long-form action, retention measure, return measure, effort, and stop rule.

Track starts, engaged views, watch time, profile or channel visits, attributable clicks, episode starts, meaningful consumption, completion where available, follows, and return. Attribution will be incomplete across apps and devices, so report observed paths rather than total causal impact.

YouTube changed Shorts view counting on March 31, 2025. Historical views and current views are not like-for-like unless engaged views or another stable field is used.