Episode 102

Backstroke: From Selling Hours To Selling Outcomes With Rj Talyor

Dalton Anderson interviews RJ Talyor, CEO of Backstroke, discussing the evolution of digital marketing, the impact of AI on creative production, and the unique approach Backstroke takes in optimizing email campaigns. RJ shares insights on the importance of adapting to technological changes, the significance of understanding customer needs, and valuable lessons learned from his entrepreneurial journey.