The Filter Bubble Blues: The Personalized Reality

The Filter Bubble Blues: The Personalized Reality

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The timestamped transcript below is the exact English auto-generated SRT caption file recovered from the preserved YouTube episode on 2026-07-28. No spelling, punctuation, speaker, or wording corrections were applied. The original SRT is preserved beside this note as E23 - YouTube automatic captions.en.srt.

Timestamped transcript

1 00:00:01,079 --> 00:00:05,440 welcome to venture step podcast where

2 00:00:02,840 --> 00:00:07,680 discuss entrepreneurship industry Trends

3 00:00:05,440 --> 00:00:09,040 and the occasional book review

4 00:00:07,680 --> 00:00:10,679 algorithms are becoming more

5 00:00:09,040 --> 00:00:12,920 sophisticated they're not just

6 00:00:10,679 --> 00:00:15,000 recommending what product but they're

7 00:00:12,920 --> 00:00:17,359 shaping our our world

8 00:00:15,000 --> 00:00:19,560 view ever noticed how social media

9 00:00:17,359 --> 00:00:23,359 comments seem to be tailored to your

10 00:00:19,560 --> 00:00:26,480 opinions or how AI voices are becoming

11 00:00:23,359 --> 00:00:28,800 more indistinguishable from real people

12 00:00:26,480 --> 00:00:31,400 it's not just about convenience anymore

13 00:00:28,800 --> 00:00:34,520 it's about the very nature of connection

14 00:00:31,400 --> 00:00:36,520 truth and even frame today we'll be

15 00:00:34,520 --> 00:00:38,840 discussing the rise of filter bubbles

16 00:00:36,520 --> 00:00:42,480 they've been around for a bit but I

17 00:00:38,840 --> 00:00:43,920 think the impact is increasing and just

18 00:00:42,480 --> 00:00:45,520 to provide a little bit of perspective

19 00:00:43,920 --> 00:00:47,680 on my personal experience after doing

20 00:00:45,520 --> 00:00:50,000 some experiments over the last

21 00:00:47,680 --> 00:00:53,359 week and the

22 00:00:50,000 --> 00:00:56,199 disturbing reality of AI influencers and

23 00:00:53,359 --> 00:00:58,600 how that's going to be impacting our

24 00:00:56,199 --> 00:01:00,359 lives in the future hopefully we push

25 00:00:58,600 --> 00:01:02,760 back pretty hard against that but we'll

26 00:01:00,359 --> 00:01:05,400 see and then the potential shift from

27 00:01:02,760 --> 00:01:07,280 online connection to Shared experiences

28 00:01:05,400 --> 00:01:09,840 we're seeing some of that and I'll

29 00:01:07,280 --> 00:01:11,799 provide some examples and and also some

30 00:01:09,840 --> 00:01:14,920 social media examples as

31 00:01:11,799 --> 00:01:18,200 well and what does this mean for like

32 00:01:14,920 --> 00:01:21,400 the future of connection

33 00:01:18,200 --> 00:01:23,960 with other people and

34 00:01:21,400 --> 00:01:27,520 machines and one of the main reasons I

35 00:01:23,960 --> 00:01:30,759 wanted to do this episode

36 00:01:27,520 --> 00:01:33,360 was that

37 00:01:30,759 --> 00:01:35,439 the platform I use to record my episodes

38 00:01:33,360 --> 00:01:38,600 with called

39 00:01:35,439 --> 00:01:44,240 Riverside they have an AI voice that

40 00:01:38,600 --> 00:01:46,960 uses your voice audio from the podcast

41 00:01:44,240 --> 00:01:50,240 episodes that you do within their

42 00:01:46,960 --> 00:01:52,520 platform and then you can generate an AI

43 00:01:50,240 --> 00:01:56,079 voice that mimics you like your unique

44 00:01:52,520 --> 00:01:58,799 voice your poses all that stuff and I

45 00:01:56,079 --> 00:02:00,799 was trying to do it but I was having

46 00:01:58,799 --> 00:02:02,759 issues because my last two

47 00:02:00,799 --> 00:02:05,399 episodes I

48 00:02:02,759 --> 00:02:06,479 was incompetent and I recorded the

49 00:02:05,399 --> 00:02:11,200 episode

50 00:02:06,479 --> 00:02:12,640 with my laptop and not with my mic so my

51 00:02:11,200 --> 00:02:14,280 voice sounds substantially different

52 00:02:12,640 --> 00:02:16,280 than what it's supposed to sound like

53 00:02:14,280 --> 00:02:20,959 but the original one that I did weeks

54 00:02:16,280 --> 00:02:24,519 ago it sounded really close to me and I

55 00:02:20,959 --> 00:02:26,080 showed my nana and she's like what

56 00:02:24,519 --> 00:02:29,000 what's so cool about

57 00:02:26,080 --> 00:02:32,200 this and she's like you're just talking

58 00:02:29,000 --> 00:02:35,319 and I was like no that's not me that's

59 00:02:32,200 --> 00:02:38,239 Ai and she started freaking out she's

60 00:02:35,319 --> 00:02:40,280 like what the heck she didn't say that

61 00:02:38,239 --> 00:02:41,319 but she didn't sound like that but uh I

62 00:02:40,280 --> 00:02:43,400 thought it was

63 00:02:41,319 --> 00:02:45,879 funny yeah she was kind of freaked out

64 00:02:43,400 --> 00:02:47,599 about it because it wasn't me but it

65 00:02:45,879 --> 00:02:51,159 sounded just like me she thought it was

66 00:02:47,599 --> 00:02:53,040 me and the idea of this episode was I

67 00:02:51,159 --> 00:02:56,760 was going to have the AI talk for a

68 00:02:53,040 --> 00:03:00,040 couple minutes and then talk about how

69 00:02:56,760 --> 00:03:03,360 concerning AI is and stuff like that um

70 00:03:00,040 --> 00:03:06,360 uh or not really concerning but just

71 00:03:03,360 --> 00:03:09,480 drawing awareness to hey things are

72 00:03:06,360 --> 00:03:11,879 changing fairly quickly and it's going

73 00:03:09,480 --> 00:03:13,280 to become difficult to know what you're

74 00:03:11,879 --> 00:03:17,000 dealing with like are you dealing with a

75 00:03:13,280 --> 00:03:20,200 person are you dealing with AI or is

76 00:03:17,000 --> 00:03:23,440 this a is this person an AI or is this

77 00:03:20,200 --> 00:03:26,200 AI a person who knows and that's what

78 00:03:23,440 --> 00:03:28,519 kind of what I was going to go at and

79 00:03:26,200 --> 00:03:30,040 then it was going to outro and then I

80 00:03:28,519 --> 00:03:31,480 was going to start speaking but the

81 00:03:30,040 --> 00:03:34,760 first couple minutes was just going to

82 00:03:31,480 --> 00:03:37,080 be my AI voice talking in the episode

83 00:03:34,760 --> 00:03:38,799 without you knowing you might think oh

84 00:03:37,080 --> 00:03:40,879 it sounds a little different but it's

85 00:03:38,799 --> 00:03:44,400 pretty

86 00:03:40,879 --> 00:03:47,319 close that was the idea the application

87 00:03:44,400 --> 00:03:49,560 was since I didn't record the two

88 00:03:47,319 --> 00:03:54,400 episodes with

89 00:03:49,560 --> 00:03:56,239 my mic it changed the Voice output so my

90 00:03:54,400 --> 00:03:57,720 voice sounded substantially different so

91 00:03:56,239 --> 00:03:59,280 I didn't do it because it sounded way

92 00:03:57,720 --> 00:04:01,760 too off and you like oh of course that's

93 00:03:59,280 --> 00:04:03,920 AI but the first one I promise was

94 00:04:01,760 --> 00:04:06,720 pretty good

95 00:04:03,920 --> 00:04:07,599 so that's the whole reason why I did

96 00:04:06,720 --> 00:04:10,000 this

97 00:04:07,599 --> 00:04:11,760 episode or wanted to do it and that's

98 00:04:10,000 --> 00:04:14,280 why we're doing it but before we dive in

99 00:04:11,760 --> 00:04:18,160 seriously dive in I'm your host Dalton

100 00:04:14,280 --> 00:04:20,000 Anderson offline you can find me

101 00:04:18,160 --> 00:04:22,680 building my side

102 00:04:20,000 --> 00:04:24,479 business lost in a good book or running

103 00:04:22,680 --> 00:04:26,800 you can listen to this podcast in both

104 00:04:24,479 --> 00:04:28,919 video and audio format on YouTube If

105 00:04:26,800 --> 00:04:31,680 audio is more your thing you can find

106 00:04:28,919 --> 00:04:34,880 the podcast on on Apple podcast

107 00:04:31,680 --> 00:04:36,240 Spotify YouTube and wherever else you

108 00:04:34,880 --> 00:04:38,039 get your

109 00:04:36,240 --> 00:04:39,960 podcast all

110 00:04:38,039 --> 00:04:42,440 right so we're going to talk about the

111 00:04:39,960 --> 00:04:44,400 bubble effect the bubble effect is

112 00:04:42,440 --> 00:04:46,560 something that we know about like it's

113 00:04:44,400 --> 00:04:49,360 also talked about is like Echo chamers

114 00:04:46,560 --> 00:04:51,720 it's a little different but

115 00:04:49,360 --> 00:04:55,240 basically it's kind of trending a little

116 00:04:51,720 --> 00:05:00,639 bit more now with Tik Tok but and Tik

117 00:04:55,240 --> 00:05:03,320 Tok was the first ALG algic

118 00:05:00,639 --> 00:05:06,520 social media where everything

119 00:05:03,320 --> 00:05:09,000 is generated by an algorithm instead of

120 00:05:06,520 --> 00:05:11,600 network algorithm so the network

121 00:05:09,000 --> 00:05:11,600 algorithm

122 00:05:11,880 --> 00:05:18,880 is the network algorithm

123 00:05:14,960 --> 00:05:21,720 is where like I follow you you follow a

124 00:05:18,880 --> 00:05:23,800 couple people and then those people call

125 00:05:21,720 --> 00:05:26,880 a couple people and then it links it

126 00:05:23,800 --> 00:05:29,000 back to me of what I might like cuz the

127 00:05:26,880 --> 00:05:30,440 people that you follow I might like cuz

128 00:05:29,000 --> 00:05:32,360 we're friends

129 00:05:30,440 --> 00:05:35,880 that's kind of the network

130 00:05:32,360 --> 00:05:41,120 algorithm and then with Tik Tok Tik Tok

131 00:05:35,880 --> 00:05:43,600 was more of a personalized algorithm

132 00:05:41,120 --> 00:05:47,680 where before the network effect you

133 00:05:43,600 --> 00:05:50,520 might get 10,000 or so similar posts

134 00:05:47,680 --> 00:05:52,680 that would potentially be something you

135 00:05:50,520 --> 00:05:54,319 like but with Tik Tok it was in the

136 00:05:52,680 --> 00:05:57,080 millions like hundreds of millions of

137 00:05:54,319 --> 00:05:58,960 posts that you would potentially like

138 00:05:57,080 --> 00:06:02,440 and it was able to suggest that to you

139 00:05:58,960 --> 00:06:04,039 with heightened accuracy and that's why

140 00:06:02,440 --> 00:06:05,319 people like oh like what give it a

141 00:06:04,039 --> 00:06:07,280 couple weeks and the algorithm is going

142 00:06:05,319 --> 00:06:09,840 to get in tuned with

143 00:06:07,280 --> 00:06:12,199 you so those like the big differences

144 00:06:09,840 --> 00:06:14,120 between the algorithms so Instagram

145 00:06:12,199 --> 00:06:16,520 switched over to that

146 00:06:14,120 --> 00:06:18,280 algorithm and if you're familiar with

147 00:06:16,520 --> 00:06:22,000 social media like there's been news

148 00:06:18,280 --> 00:06:24,240 going on like saying you know hashtags

149 00:06:22,000 --> 00:06:26,440 no longer

150 00:06:24,240 --> 00:06:28,639 matter because everything is built by

151 00:06:26,440 --> 00:06:32,440 the algorithm so if your if your post is

152 00:06:28,639 --> 00:06:35,160 suggested to someone else it's not

153 00:06:32,440 --> 00:06:39,840 because of the hashtag and hashtags

154 00:06:35,160 --> 00:06:41,759 actually reduce reach because it will

155 00:06:39,840 --> 00:06:44,599 split out

156 00:06:41,759 --> 00:06:48,199 your how do I say it will split out your

157 00:06:44,599 --> 00:06:49,840 audience to different people that aren't

158 00:06:48,199 --> 00:06:52,479 your friends with the way that Instagram

159 00:06:49,840 --> 00:06:54,199 works right now is it gives you like the

160 00:06:52,479 --> 00:06:56,240 first it it will suggest the post to

161 00:06:54,199 --> 00:06:58,520 like maybe like 5% of your followers and

162 00:06:56,240 --> 00:07:00,160 if it goes well 5% then you'll give it

163 00:06:58,520 --> 00:07:01,639 another 10 and then it gives it another

164 00:07:00,160 --> 00:07:03,560 10 and once it passes like a couple

165 00:07:01,639 --> 00:07:04,800 tests then it sends it out to the

166 00:07:03,560 --> 00:07:07,039 explore

167 00:07:04,800 --> 00:07:08,680 page where other people could find it

168 00:07:07,039 --> 00:07:10,960 and it suggested to other accounts that

169 00:07:08,680 --> 00:07:13,479 don't follow

170 00:07:10,960 --> 00:07:17,120 you that's how it works

171 00:07:13,479 --> 00:07:19,199 really with that said this algorithm

172 00:07:17,120 --> 00:07:21,800 highly personalized algorithm that we're

173 00:07:19,199 --> 00:07:24,199 not necessarily accustomed to for a long

174 00:07:21,800 --> 00:07:26,479 time with Tik Tok and now Instagram's

175 00:07:24,199 --> 00:07:26,479 recent

176 00:07:26,520 --> 00:07:31,240 changes the comments are also

177 00:07:28,879 --> 00:07:35,440 personalized

178 00:07:31,240 --> 00:07:39,560 on Tik Tok and some bit on YouTube or

179 00:07:35,440 --> 00:07:41,800 not YouTube on Instagram not as much as

180 00:07:39,560 --> 00:07:43,599 Tik Tok though and that's different than

181 00:07:41,800 --> 00:07:46,159 what we're accustomed to with the echo

182 00:07:43,599 --> 00:07:47,919 chamber the echo chamber was if you're

183 00:07:46,159 --> 00:07:49,479 following the same accounts like if

184 00:07:47,919 --> 00:07:51,680 you're following a conservative account

185 00:07:49,479 --> 00:07:53,240 or a liberal account you'll get that

186 00:07:51,680 --> 00:07:55,319 content and since you agree with that

187 00:07:53,240 --> 00:07:56,960 content that it will suggest other

188 00:07:55,319 --> 00:07:59,639 content that you agree

189 00:07:56,960 --> 00:08:02,599 with that's a little different I I feel

190 00:07:59,639 --> 00:08:05,240 a lot of people are are highly aware of

191 00:08:02,599 --> 00:08:07,000 the echo chamber aspect of social media

192 00:08:05,240 --> 00:08:09,720 where the algorithm doesn't necessarily

193 00:08:07,000 --> 00:08:11,280 know what the content is just knows that

194 00:08:09,720 --> 00:08:13,080 you like that content so it's going to

195 00:08:11,280 --> 00:08:14,919 suggest content that's similar to the

196 00:08:13,080 --> 00:08:17,479 content that you're

197 00:08:14,919 --> 00:08:20,759 liking

198 00:08:17,479 --> 00:08:22,479 but what I don't agree with

199 00:08:20,759 --> 00:08:24,960 is

200 00:08:22,479 --> 00:08:28,479 comments being shifted around depending

201 00:08:24,960 --> 00:08:31,960 on who's viewing the post so I did a

202 00:08:28,479 --> 00:08:34,399 test with with I think about 20 posts a

203 00:08:31,960 --> 00:08:37,120 little bit more on Tik Tok than

204 00:08:34,399 --> 00:08:38,800 Instagram I'll call it like 12 on Tik

205 00:08:37,120 --> 00:08:42,800 Tok eight on

206 00:08:38,800 --> 00:08:45,360 Instagram with a woman similar to my

207 00:08:42,800 --> 00:08:47,519 age with the she would send the post in

208 00:08:45,360 --> 00:08:50,760 the screenshot of the comments like the

209 00:08:47,519 --> 00:08:52,080 first nine comments like or I guess like

210 00:08:50,760 --> 00:08:54,680 first or so she would do three

211 00:08:52,080 --> 00:08:56,440 screenshots per post and I get to view

212 00:08:54,680 --> 00:08:59,600 the comments and I would send out my

213 00:08:56,440 --> 00:09:02,800 screenshots and basically the first

214 00:08:59,600 --> 00:09:06,440 comments like the first like top three

215 00:09:02,800 --> 00:09:09,279 comments slash maybe top six were always

216 00:09:06,440 --> 00:09:12,480 different pretty much I could eventually

217 00:09:09,279 --> 00:09:15,399 find her top comment deep down in the

218 00:09:12,480 --> 00:09:17,480 comment thread but people normal people

219 00:09:15,399 --> 00:09:18,600 are not doing that they're not scrolling

220 00:09:17,480 --> 00:09:20,920 through all the com they're going to

221 00:09:18,600 --> 00:09:22,839 look at like the top six comments or

222 00:09:20,920 --> 00:09:25,279 something and to get perspective so

223 00:09:22,839 --> 00:09:28,320 people are viewing comments to get

224 00:09:25,279 --> 00:09:30,320 perspective on political or relationship

225 00:09:28,320 --> 00:09:32,120 issues

226 00:09:30,320 --> 00:09:34,040 and the comments are different they're

227 00:09:32,120 --> 00:09:35,760 not the same and she she sent me

228 00:09:34,040 --> 00:09:38,279 something

229 00:09:35,760 --> 00:09:40,160 about s me about like a bombing or

230 00:09:38,279 --> 00:09:41,360 something like that I forgot the exact

231 00:09:40,160 --> 00:09:45,160 content

232 00:09:41,360 --> 00:09:48,279 but it was a a different cons

233 00:09:45,160 --> 00:09:50,800 perspective completely whereas her

234 00:09:48,279 --> 00:09:52,720 comments were more associated with oh

235 00:09:50,800 --> 00:09:57,000 such a great

236 00:09:52,720 --> 00:10:00,240 leader he he's uh brave for saying these

237 00:09:57,000 --> 00:10:02,440 things and then on my ments it was like

238 00:10:00,240 --> 00:10:03,959 oh like this person's old like Delirious

239 00:10:02,440 --> 00:10:05,720 doesn't know what they're talking

240 00:10:03,959 --> 00:10:08,000 about

241 00:10:05,720 --> 00:10:11,600 and yeah it was a bit

242 00:10:08,000 --> 00:10:14,480 confused a it was such a a difference in

243 00:10:11,600 --> 00:10:16,760 in the perception and

244 00:10:14,480 --> 00:10:19,240 perspective of the

245 00:10:16,760 --> 00:10:20,959 content uh yeah I was just I was a bit

246 00:10:19,240 --> 00:10:24,399 confused there to be fair though there

247 00:10:20,959 --> 00:10:26,200 was one post that had pretty much the

248 00:10:24,399 --> 00:10:27,920 exact same comments in the exact same

249 00:10:26,200 --> 00:10:29,519 order and if they weren't in the exact

250 00:10:27,920 --> 00:10:31,760 same order maybe it was shifted one one

251 00:10:29,519 --> 00:10:36,000 up one

252 00:10:31,760 --> 00:10:39,680 down but it's super concerning and I

253 00:10:36,000 --> 00:10:43,680 think a bit disturbing that we're using

254 00:10:39,680 --> 00:10:46,800 social media to share news and that news

255 00:10:43,680 --> 00:10:49,760 is shared amongst people like myself and

256 00:10:46,800 --> 00:10:52,720 you and others across the world and

257 00:10:49,760 --> 00:10:54,320 we're making a comment about that news

258 00:10:52,720 --> 00:10:58,000 on that

259 00:10:54,320 --> 00:11:01,160 post and if your comment is the top

260 00:10:58,000 --> 00:11:04,720 comment on my profile that doesn't mean

261 00:11:01,160 --> 00:11:06,680 that someone else's top comment or or

262 00:11:04,720 --> 00:11:08,279 someone else's profile they view that

263 00:11:06,680 --> 00:11:09,880 post they'll see your top comment as the

264 00:11:08,279 --> 00:11:12,120 top comment they might see something

265 00:11:09,880 --> 00:11:13,760 completely different your comment's

266 00:11:12,120 --> 00:11:14,839 still there but it might be buried

267 00:11:13,760 --> 00:11:16,320 because they don't necessarily agree

268 00:11:14,839 --> 00:11:19,639 with it

269 00:11:16,320 --> 00:11:22,600 or it just thinks that it's not

270 00:11:19,639 --> 00:11:26,720 relevant I don't think that social media

271 00:11:22,600 --> 00:11:28,519 companies should be switching the order

272 00:11:26,720 --> 00:11:30,120 of the comments like the comments should

273 00:11:28,519 --> 00:11:35,279 be exact

274 00:11:30,120 --> 00:11:37,440 the same per profile it's the post post

275 00:11:35,279 --> 00:11:40,360 you could suggest post all you want but

276 00:11:37,440 --> 00:11:42,360 once you start messing with the the

277 00:11:40,360 --> 00:11:45,839 comments I don't know if it's an

278 00:11:42,360 --> 00:11:47,839 algorithm thing or just straight

279 00:11:45,839 --> 00:11:49,560 up like a

280 00:11:47,839 --> 00:11:52,200 manipulation like how do you know that

281 00:11:49,560 --> 00:11:54,240 you're not being manipulated if they're

282 00:11:52,200 --> 00:11:56,079 altering the order of the

283 00:11:54,240 --> 00:11:58,360 comments like how do you know that

284 00:11:56,079 --> 00:12:00,839 you're not getting the right perspective

285 00:11:58,360 --> 00:12:02,519 or the proper persp perspective and

286 00:12:00,839 --> 00:12:04,839 seeing someone else's point of view if

287 00:12:02,519 --> 00:12:06,399 you can't see their point of view you

288 00:12:04,839 --> 00:12:09,680 could potentially see it but at the

289 00:12:06,399 --> 00:12:11,360 bottom or like five threads in where you

290 00:12:09,680 --> 00:12:13,120 probably see more like five times and

291 00:12:11,360 --> 00:12:16,399 you maybe find their

292 00:12:13,120 --> 00:12:18,480 comment it just it just seems like a

293 00:12:16,399 --> 00:12:22,839 difficult difficult thing to grasp on

294 00:12:18,480 --> 00:12:24,440 why we're doing that and I hope that

295 00:12:22,839 --> 00:12:27,160 there is

296 00:12:24,440 --> 00:12:30,560 some push back

297 00:12:27,160 --> 00:12:32,560 because it all starts with comments

298 00:12:30,560 --> 00:12:34,920 posts next thing you know it's going to

299 00:12:32,560 --> 00:12:37,720 be all your apps and you might have

300 00:12:34,920 --> 00:12:39,680 personalized podcasts or this podcast

301 00:12:37,720 --> 00:12:43,320 you get this this what I'm saying right

302 00:12:39,680 --> 00:12:47,120 now and my point of view

303 00:12:43,320 --> 00:12:48,639 for you but then the same listener for

304 00:12:47,120 --> 00:12:50,199 the same podcast might get something

305 00:12:48,639 --> 00:12:52,760 different I don't

306 00:12:50,199 --> 00:12:55,600 know because things can to be just

307 00:12:52,760 --> 00:12:57,199 generated by AI on the Fly later on and

308 00:12:55,600 --> 00:13:00,079 how do you know what

309 00:12:57,199 --> 00:13:02,920 is how do you know what is and my

310 00:13:00,079 --> 00:13:07,160 concern of this whole episode is

311 00:13:02,920 --> 00:13:09,279 like things are becoming blurred where

312 00:13:07,160 --> 00:13:13,199 you're not necessarily seeing

313 00:13:09,279 --> 00:13:16,320 your your reality isn't

314 00:13:13,199 --> 00:13:19,600 necessarily a reality of others like you

315 00:13:16,320 --> 00:13:21,920 have your own singular personalized

316 00:13:19,600 --> 00:13:25,839 reality

317 00:13:21,920 --> 00:13:28,160 which gives you a blind perspective on

318 00:13:25,839 --> 00:13:31,240 what things really are and so you don't

319 00:13:28,160 --> 00:13:35,519 really know what's going on you know

320 00:13:31,240 --> 00:13:38,279 what you know based on what you're given

321 00:13:35,519 --> 00:13:42,199 and if you're given in

322 00:13:38,279 --> 00:13:47,839 spoonfed information that's relatable to

323 00:13:42,199 --> 00:13:47,839 you then how do you know other people's

324 00:13:48,639 --> 00:13:52,720 perspectives I don't know if there's any

325 00:13:50,959 --> 00:13:55,959 any way to counter

326 00:13:52,720 --> 00:13:57,720 that with an intellectual argument where

327 00:13:55,959 --> 00:14:01,040 like oh yeah well will we do that

328 00:13:57,720 --> 00:14:01,040 because of this reason and that reason

329 00:14:01,399 --> 00:14:06,320 it's tough it's tough for me to to wrap

330 00:14:03,920 --> 00:14:08,199 my head around it and why we're doing it

331 00:14:06,320 --> 00:14:10,360 and it's concerning because I tested it

332 00:14:08,199 --> 00:14:14,120 myself

333 00:14:10,360 --> 00:14:17,360 and yeah I mean the evidence is the

334 00:14:14,120 --> 00:14:19,000 evidence um and so I I just feel like

335 00:14:17,360 --> 00:14:22,040 there's just such a big divide

336 00:14:19,000 --> 00:14:24,959 especially at my age between just

337 00:14:22,040 --> 00:14:27,279 political ideologies and

338 00:14:24,959 --> 00:14:30,040 issues and

339 00:14:27,279 --> 00:14:33,560 relationships like like like what the

340 00:14:30,040 --> 00:14:36,040 men do and what the women do like and

341 00:14:33,560 --> 00:14:38,600 just different opinions on different

342 00:14:36,040 --> 00:14:40,440 situations and no wonder why because

343 00:14:38,600 --> 00:14:43,720 you're not getting the same perspective

344 00:14:40,440 --> 00:14:46,079 as other people you're not seeing

345 00:14:43,720 --> 00:14:48,600 what potentially women would be saying

346 00:14:46,079 --> 00:14:50,800 about a subject as much as like vice

347 00:14:48,600 --> 00:14:53,000 versa like women are seeing the top

348 00:14:50,800 --> 00:14:54,600 comment from like a women's perspective

349 00:14:53,000 --> 00:14:56,440 or something like that and then you're

350 00:14:54,600 --> 00:14:59,480 not getting you're not getting a blended

351 00:14:56,440 --> 00:15:04,440 approach and the Blended approach is is

352 00:14:59,480 --> 00:15:06,600 what makes you wise on these situations

353 00:15:04,440 --> 00:15:09,040 like you're always supposed to put

354 00:15:06,600 --> 00:15:11,759 yourself in someone else's shoes and see

355 00:15:09,040 --> 00:15:16,000 their perspective to gain perspective

356 00:15:11,759 --> 00:15:18,639 but if you can't see the other side and

357 00:15:16,000 --> 00:15:20,440 you're forced into this

358 00:15:18,639 --> 00:15:24,000 personalized

359 00:15:20,440 --> 00:15:27,440 shadow of what your reality is

360 00:15:24,000 --> 00:15:29,920 then is your reality just an

361 00:15:27,440 --> 00:15:32,279 algorithm and before you know it all

362 00:15:29,920 --> 00:15:34,440 these jokes about we live in a

363 00:15:32,279 --> 00:15:36,639 simulation we're legitimately living in

364 00:15:34,440 --> 00:15:39,440 a simulation where everything is

365 00:15:36,639 --> 00:15:42,240 personalized to you and you don't have

366 00:15:39,440 --> 00:15:45,680 any genuine experiences

367 00:15:42,240 --> 00:15:49,560 anymore and talking about genuine

368 00:15:45,680 --> 00:15:52,920 experiences there is a whole push with

369 00:15:49,560 --> 00:15:55,720 this AI influencer

370 00:15:52,920 --> 00:15:56,560 stuff before I move to that hold on I

371 00:15:55,720 --> 00:15:59,519 some

372 00:15:56,560 --> 00:16:01,600 examples of

373 00:15:59,519 --> 00:16:03,600 things like on social media we got you

374 00:16:01,600 --> 00:16:05,480 know Facebook Instagram news feeds you

375 00:16:03,600 --> 00:16:08,959 got Google News Apple

376 00:16:05,480 --> 00:16:11,800 news the news personalized newsletters

377 00:16:08,959 --> 00:16:14,360 um YouTube recommendations are pretty

378 00:16:11,800 --> 00:16:16,279 strong and you know they you know once I

379 00:16:14,360 --> 00:16:19,000 kind of talked about it but it just

380 00:16:16,279 --> 00:16:21,120 reinforces existing beliefs gives

381 00:16:19,000 --> 00:16:23,800 limited exposure

382 00:16:21,120 --> 00:16:26,720 to diverse

383 00:16:23,800 --> 00:16:28,040 viewpoints it's just it's just difficult

384 00:16:26,720 --> 00:16:30,600 it's difficult to understand why we're

385 00:16:28,040 --> 00:16:33,120 doing that

386 00:16:30,600 --> 00:16:36,040 speaking of realities and things that we

387 00:16:33,120 --> 00:16:38,519 should stop doing is AI

388 00:16:36,040 --> 00:16:42,600 influencers I was looking up AI

389 00:16:38,519 --> 00:16:42,600 influencer examples

390 00:16:44,040 --> 00:16:51,800 and I had I legitimately had to step

391 00:16:48,160 --> 00:16:53,480 away from the computer and walk out I

392 00:16:51,800 --> 00:16:55,000 just I just took a walk I just like

393 00:16:53,480 --> 00:16:57,000 walked for a couple minutes outside I

394 00:16:55,000 --> 00:16:59,759 had to take a breath because I thought

395 00:16:57,000 --> 00:17:02,680 it was so

396 00:16:59,759 --> 00:17:04,480 disgusting I just I couldn't it was so

397 00:17:02,680 --> 00:17:07,559 gross

398 00:17:04,480 --> 00:17:09,480 I I had a really tough time with it so

399 00:17:07,559 --> 00:17:11,520 there's and I thought it was more like a

400 00:17:09,480 --> 00:17:14,880 niche thing but these AI

401 00:17:11,520 --> 00:17:17,959 influencers they have a lot of followers

402 00:17:14,880 --> 00:17:21,799 like I'm sharing my screen of Bermuda

403 00:17:17,959 --> 00:17:23,799 robot Queen check out my

404 00:17:21,799 --> 00:17:29,000 sis

405 00:17:23,799 --> 00:17:30,160 um and I mean this this is like a skinny

406 00:17:29,000 --> 00:17:33,679 avian

407 00:17:30,160 --> 00:17:35,120 type AI woman I guess I don't know

408 00:17:33,679 --> 00:17:38,520 virtual

409 00:17:35,120 --> 00:17:38,520 woman and it's

410 00:17:38,559 --> 00:17:47,240 just it really grosses me out it really

411 00:17:42,720 --> 00:17:51,520 does it really it really makes me

412 00:17:47,240 --> 00:17:53,200 uncomfortable about the reality of like

413 00:17:51,520 --> 00:17:56,400 what my kids are going to grow up with

414 00:17:53,200 --> 00:18:00,039 if this thing becomes prevalent where

415 00:17:56,400 --> 00:18:04,440 like my daughter might just

416 00:18:00,039 --> 00:18:07,440 be incredibly insecure with these AI

417 00:18:04,440 --> 00:18:09,400 influencers running social media and

418 00:18:07,440 --> 00:18:12,400 getting the brand deals

419 00:18:09,400 --> 00:18:12,400 and

420 00:18:14,080 --> 00:18:20,679 and I just the damage on someone's

421 00:18:18,039 --> 00:18:24,919 perspective of like who they are and who

422 00:18:20,679 --> 00:18:27,159 they could be is devastating

423 00:18:24,919 --> 00:18:29,919 when these these posts are getting

424 00:18:27,159 --> 00:18:32,400 30,000 likes

425 00:18:29,919 --> 00:18:36,120 and you wouldn't know like unless I

426 00:18:32,400 --> 00:18:41,200 looked it up and read the bio I wouldn't

427 00:18:36,120 --> 00:18:43,159 have no idea this is this chick is an

428 00:18:41,200 --> 00:18:45,440 actual

429 00:18:43,159 --> 00:18:48,280 AI

430 00:18:45,440 --> 00:18:50,679 virtual agent

431 00:18:48,280 --> 00:18:52,280 thing you have no idea it doesn't tell

432 00:18:50,679 --> 00:18:54,039 you it only tells you with the bio but

433 00:18:52,280 --> 00:18:56,919 if you got a suggested post you have no

434 00:18:54,039 --> 00:19:00,080 idea and and this you can't tell you

435 00:18:56,919 --> 00:19:01,840 can't tell that this is not a real human

436 00:19:00,080 --> 00:19:07,320 it's you can't some of these images you

437 00:19:01,840 --> 00:19:11,200 can but you definitely would have some

438 00:19:07,320 --> 00:19:13,360 issues knowing if you didn't already

439 00:19:11,200 --> 00:19:18,400 know and they're doing like normal

440 00:19:13,360 --> 00:19:21,760 things like eating food doing their hair

441 00:19:18,400 --> 00:19:25,880 um in the car

442 00:19:21,760 --> 00:19:29,120 driving doing dress up thirst

443 00:19:25,880 --> 00:19:30,280 traps artsy stuff

444 00:19:29,120 --> 00:19:32,880 I don't know what this is like she's

445 00:19:30,280 --> 00:19:32,880 like signing

446 00:19:33,320 --> 00:19:37,880 papers boss babe like I guess she's like

447 00:19:35,919 --> 00:19:40,080 signing a contract or

448 00:19:37,880 --> 00:19:41,039 something I mean this whole thing is

449 00:19:40,080 --> 00:19:44,799 just

450 00:19:41,039 --> 00:19:47,080 disgusting um really freaks me out

451 00:19:44,799 --> 00:19:50,159 really freaks me out to no end and then

452 00:19:47,080 --> 00:19:51,760 there's one that's really famous uh I'll

453 00:19:50,159 --> 00:19:55,720 share my screen

454 00:19:51,760 --> 00:19:59,039 again of this other AI influencer her

455 00:19:55,720 --> 00:19:59,039 name is

456 00:19:59,600 --> 00:20:07,760 okay okay so she has 2.5 million

457 00:20:04,640 --> 00:20:11,159 followers she's got a YouTube channel

458 00:20:07,760 --> 00:20:14,600 that's got like 5,000 subscribers oh oh

459 00:20:11,159 --> 00:20:17,400 and also these AI robot people these AI

460 00:20:14,600 --> 00:20:20,039 machines they have reals of them like

461 00:20:17,400 --> 00:20:26,520 doing stuff obligatory thir trap throw

462 00:20:20,039 --> 00:20:26,520 some things in a pan Lop loop loop

463 00:20:27,480 --> 00:20:33,919 um and

464 00:20:29,480 --> 00:20:37,000 just just why are we doing this why

465 00:20:33,919 --> 00:20:39,200 please I it's just hard it's hard for me

466 00:20:37,000 --> 00:20:41,200 to put put into words like how gross

467 00:20:39,200 --> 00:20:43,320 this is and like what it would be in

468 00:20:41,200 --> 00:20:45,559 like 10 years when things get even more

469 00:20:43,320 --> 00:20:48,280 advanced than they already are

470 00:20:45,559 --> 00:20:50,720 now and how difficult it already is for

471 00:20:48,280 --> 00:20:54,679 me to tell this isn't a real person it

472 00:20:50,720 --> 00:20:57,559 freaks me out like to know and like it's

473 00:20:54,679 --> 00:21:00,240 really difficult for me to describe and

474 00:20:57,559 --> 00:21:03,520 I'll I'll put the links to

475 00:21:00,240 --> 00:21:05,559 these profiles in the show notes so you

476 00:21:03,520 --> 00:21:08,760 could check it out for yourself if

477 00:21:05,559 --> 00:21:08,760 you're not viewing via

478 00:21:10,240 --> 00:21:15,080 video but is

479 00:21:13,000 --> 00:21:18,480 devastating and it's not just like a

480 00:21:15,080 --> 00:21:22,320 couple there's a there's one this chick

481 00:21:18,480 --> 00:21:24,600 or whatever this virtual agent has 2.5

482 00:21:22,320 --> 00:21:28,880 million followers each post is getting

483 00:21:24,600 --> 00:21:30,440 like you know 50,000 likes or whatever

484 00:21:28,880 --> 00:21:33,679 this one the skinny na one I was talking

485 00:21:30,440 --> 00:21:37,320 about earlier 30,000 31,000

486 00:21:33,679 --> 00:21:39,480 23,000 23,000 she doesn't have any reels

487 00:21:37,320 --> 00:21:47,799 though uh

488 00:21:39,480 --> 00:21:47,799 or but um this one got 7,000 7,000

489 00:21:48,240 --> 00:21:53,279 6,000

490 00:21:50,039 --> 00:21:55,120 and this one is a superm model the first

491 00:21:53,279 --> 00:21:59,440 digital

492 00:21:55,120 --> 00:22:02,600 supermodel um share this tab

493 00:21:59,440 --> 00:22:05,840 first digital supermodel um it's a bit

494 00:22:02,600 --> 00:22:08,679 odd she's known for her striking

495 00:22:05,840 --> 00:22:10,679 appearance I would I would describe and

496 00:22:08,679 --> 00:22:13,320 I don't really know much about modeling

497 00:22:10,679 --> 00:22:16,799 um at all but I know that there's some

498 00:22:13,320 --> 00:22:18,270 models that like from Africa that have

499 00:22:16,799 --> 00:22:19,520 like high cheekbones and are

500 00:22:18,270 --> 00:22:23,799 [Music]

501 00:22:19,520 --> 00:22:26,480 tall and like have like a different look

502 00:22:23,799 --> 00:22:29,400 I guess um

503 00:22:26,480 --> 00:22:31,400 then what is normal I don't know I

504 00:22:29,400 --> 00:22:33,600 wouldn't say not normal but it's got a

505 00:22:31,400 --> 00:22:35,919 unique look um I don't know if I'm

506 00:22:33,600 --> 00:22:38,640 describing that correctly but if you

507 00:22:35,919 --> 00:22:42,559 know modeling you know what I'm talking

508 00:22:38,640 --> 00:22:45,799 about and so this this

509 00:22:42,559 --> 00:22:49,559 AI model I guess is is known for her

510 00:22:45,799 --> 00:22:51,559 striking looks but she's not real like

511 00:22:49,559 --> 00:22:54,240 you could do whatever looks you want

512 00:22:51,559 --> 00:22:58,600 it's not a it's not a big

513 00:22:54,240 --> 00:23:00,840 deal um and there is this another

514 00:22:58,600 --> 00:23:03,880 another AI model like all right so this

515 00:23:00,840 --> 00:23:06,960 there's one I don't know what kind of I

516 00:23:03,880 --> 00:23:09,559 think she's just an American chick there

517 00:23:06,960 --> 00:23:13,039 is this

518 00:23:09,559 --> 00:23:16,720 Scandinavian robot Queen

519 00:23:13,039 --> 00:23:17,840 person there is this like emo is

520 00:23:16,720 --> 00:23:19,559 high-tech

521 00:23:17,840 --> 00:23:24,679 streetwear

522 00:23:19,559 --> 00:23:28,559 um I would say face tatted up AI

523 00:23:24,679 --> 00:23:31,120 bot I don't know um

524 00:23:28,559 --> 00:23:34,000 there's the high fashion and then

525 00:23:31,120 --> 00:23:36,600 there's this

526 00:23:34,000 --> 00:23:39,240 Japanese

527 00:23:36,600 --> 00:23:43,480 animeish AI

528 00:23:39,240 --> 00:23:46,880 chick but you can't tell you can't tell

529 00:23:43,480 --> 00:23:49,559 that that they're not real which is

530 00:23:46,880 --> 00:23:50,400 concerning already you know it's not

531 00:23:49,559 --> 00:23:52,960 like

532 00:23:50,400 --> 00:23:57,120 we're it's not like we're we've been in

533 00:23:52,960 --> 00:23:58,919 this for 10 years or so and things have

534 00:23:57,120 --> 00:24:02,320 really progressed we're really at the

535 00:23:58,919 --> 00:24:07,240 just the very beginnings of this all and

536 00:24:02,320 --> 00:24:07,240 this AI stuff is no no

537 00:24:07,880 --> 00:24:15,760 good it's no good honestly and and and

538 00:24:12,559 --> 00:24:19,600 these these AI models are getting a

539 00:24:15,760 --> 00:24:24,400 platform from other businesses like KFC

540 00:24:19,600 --> 00:24:24,400 Calvin Klein some high fashioned

541 00:24:26,159 --> 00:24:31,760 Brands like what is what is going on

542 00:24:29,320 --> 00:24:34,159 here like they

543 00:24:31,760 --> 00:24:36,360 have Calvin Klein

544 00:24:34,159 --> 00:24:37,890 Prada

545 00:24:36,360 --> 00:24:39,120 KFC

546 00:24:37,890 --> 00:24:41,279 [Music]

547 00:24:39,120 --> 00:24:43,200 Samsung I mean there's there's a lot I'm

548 00:24:41,279 --> 00:24:45,720 not going to list all of them

549 00:24:43,200 --> 00:24:48,480 but it's

550 00:24:45,720 --> 00:24:50,919 crazy and the reason why brands are all

551 00:24:48,480 --> 00:24:52,240 in on this is because they get control

552 00:24:50,919 --> 00:24:55,200 and that's all that's that's what it's

553 00:24:52,240 --> 00:24:56,520 about it's a control you set it up these

554 00:24:55,200 --> 00:24:59,320 people exist

555 00:24:56,520 --> 00:25:02,000 forever they don't have any problems

556 00:24:59,320 --> 00:25:03,600 with them getting cancelled they can

557 00:25:02,000 --> 00:25:05,559 control the messaging they control the

558 00:25:03,600 --> 00:25:10,360 branding they control what they wear how

559 00:25:05,559 --> 00:25:13,080 they look what they do who they interact

560 00:25:10,360 --> 00:25:18,880 with and it gives them

561 00:25:13,080 --> 00:25:21,440 247 availability to tailor to Their

562 00:25:18,880 --> 00:25:24,679 audience and when you put it that way

563 00:25:21,440 --> 00:25:27,880 it's almost like a digital slave where

564 00:25:24,679 --> 00:25:30,320 this thing does whatever you want for

565 00:25:27,880 --> 00:25:30,320 you

566 00:25:31,720 --> 00:25:39,039 and I the counter argument is like okay

567 00:25:36,080 --> 00:25:41,760 like it's not very transparent on if

568 00:25:39,039 --> 00:25:43,880 these are human or not they only have it

569 00:25:41,760 --> 00:25:45,159 in their bio but on all their posts it

570 00:25:43,880 --> 00:25:49,240 doesn't

571 00:25:45,159 --> 00:25:53,200 show like who they are and if you're

572 00:25:49,240 --> 00:25:54,080 just going through Instagram or Tik Tok

573 00:25:53,200 --> 00:25:56,159 or

574 00:25:54,080 --> 00:25:58,919 wherever a lot of people just look at

575 00:25:56,159 --> 00:26:01,480 the post they like it and they carry on

576 00:25:58,919 --> 00:26:03,039 but they don't know that this is an AI

577 00:26:01,480 --> 00:26:06,159 so when people are looking at this like

578 00:26:03,039 --> 00:26:06,960 oh like she's perfect like why am I not

579 00:26:06,159 --> 00:26:09,840 like

580 00:26:06,960 --> 00:26:12,520 her they're comparing themselves to this

581 00:26:09,840 --> 00:26:17,120 AI

582 00:26:12,520 --> 00:26:17,120 fabricated Persona that's not even

583 00:26:18,640 --> 00:26:24,720 real the authenticity of connection like

584 00:26:22,520 --> 00:26:28,799 being your own person like if you're

585 00:26:24,720 --> 00:26:31,240 this charade that's been put together by

586 00:26:28,799 --> 00:26:32,640 large corporations and you have no

587 00:26:31,240 --> 00:26:35,840 identity besides the identity that

588 00:26:32,640 --> 00:26:38,799 you're told how are you authentic how

589 00:26:35,840 --> 00:26:41,080 are you a legitimate emotional

590 00:26:38,799 --> 00:26:43,240 connection to the brand like how can I

591 00:26:41,080 --> 00:26:48,880 connect to you and say oh I see a piece

592 00:26:43,240 --> 00:26:51,679 of you and me when you aren't even

593 00:26:48,880 --> 00:26:55,200 you and so this whole thing is just like

594 00:26:51,679 --> 00:26:57,279 a a manipulation tactic in my

595 00:26:55,200 --> 00:26:59,640 opinion modeling companies are

596 00:26:57,279 --> 00:27:00,760 apparently making

597 00:26:59,640 --> 00:27:05,600 a

598 00:27:00,760 --> 00:27:09,240 huge collection of virtual models to

599 00:27:05,600 --> 00:27:11,880 model their their new Collections and I

600 00:27:09,240 --> 00:27:14,200 know that the the

601 00:27:11,880 --> 00:27:16,159 modeling let's say groups were like

602 00:27:14,200 --> 00:27:17,799 pretty upset about that but I don't

603 00:27:16,159 --> 00:27:21,919 think there's anything that they could

604 00:27:17,799 --> 00:27:23,399 do with these AI influencers what

605 00:27:21,919 --> 00:27:25,200 happens when they start going into

606 00:27:23,399 --> 00:27:28,159 virtual reality like when they are

607 00:27:25,200 --> 00:27:30,080 virtual like in virtual reality in

608 00:27:28,159 --> 00:27:31,960 integrated and like fully

609 00:27:30,080 --> 00:27:34,159 functional and maybe they could walk

610 00:27:31,960 --> 00:27:35,919 around and do whatever they want when

611 00:27:34,159 --> 00:27:37,880 they hook it up to a foundational model

612 00:27:35,919 --> 00:27:41,200 in a couple years when those are

613 00:27:37,880 --> 00:27:43,720 built what then

614 00:27:41,200 --> 00:27:47,120 like are they still going to be under

615 00:27:43,720 --> 00:27:50,600 the chains of what corporations say they

616 00:27:47,120 --> 00:27:51,919 can do or are they going to be given

617 00:27:50,600 --> 00:27:54,760 some individual

618 00:27:51,919 --> 00:27:58,240 freedoms I don't know

619 00:27:54,760 --> 00:28:00,600 but the whole thing is

620 00:27:58,240 --> 00:28:03,200 not cool and I think it's really gross

621 00:28:00,600 --> 00:28:06,360 and it it messes with the human effect

622 00:28:03,200 --> 00:28:09,640 of connection when you're blurring the

623 00:28:06,360 --> 00:28:13,519 lines between what is AI and what is

624 00:28:09,640 --> 00:28:13,519 human especially on social

625 00:28:13,640 --> 00:28:16,640 media

626 00:28:17,000 --> 00:28:24,240 H with the future of AI becoming more

627 00:28:22,279 --> 00:28:27,039 sophisticated AI influencers are going

628 00:28:24,240 --> 00:28:30,159 to become more realistic more engaging

629 00:28:27,039 --> 00:28:33,919 and have improved conversational

630 00:28:30,159 --> 00:28:36,519 abilities for emotional in for emotional

631 00:28:33,919 --> 00:28:39,240 pool with their

632 00:28:36,519 --> 00:28:42,000 expressions I I mentioned it briefly but

633 00:28:39,240 --> 00:28:43,399 like integrating these virtual in agents

634 00:28:42,000 --> 00:28:46,039 or like I wouldn't say agents

635 00:28:43,399 --> 00:28:48,640 influencers into augmented

636 00:28:46,039 --> 00:28:50,200 reality they might play a significant

637 00:28:48,640 --> 00:28:54,480 role in the

638 00:28:50,200 --> 00:28:56,159 metaverse and I hope that meta if they

639 00:28:54,480 --> 00:28:57,440 do this they do this in the right the

640 00:28:56,159 --> 00:28:58,799 right way like they're not trying to

641 00:28:57,440 --> 00:29:01,320 sell product

642 00:28:58,799 --> 00:29:02,880 they're trying to be helpful like you

643 00:29:01,320 --> 00:29:05,360 could go to your math teacher you have

644 00:29:02,880 --> 00:29:07,840 like a math teacher agent and that

645 00:29:05,360 --> 00:29:09,960 person could help you in the metaverse

646 00:29:07,840 --> 00:29:14,080 learn to do math or science or something

647 00:29:09,960 --> 00:29:14,080 like that they're not selling you

648 00:29:14,600 --> 00:29:22,519 this perfect person

649 00:29:18,600 --> 00:29:25,320 that is sponsored by large fashion

650 00:29:22,519 --> 00:29:27,559 companies and is an influencer and and

651 00:29:25,320 --> 00:29:29,200 tries to pretend like they're actual

652 00:29:27,559 --> 00:29:32,159 human being

653 00:29:29,200 --> 00:29:33,679 like cuz in these AI photo profile like

654 00:29:32,159 --> 00:29:35,960 they're eating food they're going

655 00:29:33,679 --> 00:29:37,919 shopping they're driving their car

656 00:29:35,960 --> 00:29:40,399 they're with their

657 00:29:37,919 --> 00:29:42,760 friends they're legitimately pertaining

658 00:29:40,399 --> 00:29:47,159 to be human like they're doing things

659 00:29:42,760 --> 00:29:51,279 that AI agents or I keep saying agents

660 00:29:47,159 --> 00:29:53,840 these AI things should never be

661 00:29:51,279 --> 00:29:55,559 doing right now at least I I don't know

662 00:29:53,840 --> 00:29:58,600 in 10 years from now maybe they eat food

663 00:29:55,559 --> 00:30:01,000 for the enjoyment of whatever but right

664 00:29:58,600 --> 00:30:03,279 now they don't need to be doing that and

665 00:30:01,000 --> 00:30:06,600 this is like a such a

666 00:30:03,279 --> 00:30:09,559 blatant attempt to become

667 00:30:06,600 --> 00:30:12,760 human or to appear to humans as they're

668 00:30:09,559 --> 00:30:18,120 human that's how I probably phrase it

669 00:30:12,760 --> 00:30:22,679 and so I think that with the increase

670 00:30:18,120 --> 00:30:23,840 of AI in our daily lives on social media

671 00:30:22,679 --> 00:30:26,600 in our

672 00:30:23,840 --> 00:30:28,640 apps integrated into our daily lives

673 00:30:26,600 --> 00:30:32,559 where it just becomes like

674 00:30:28,640 --> 00:30:34,559 overwhelming we just get this online the

675 00:30:32,559 --> 00:30:37,159 fatigue of like online interaction of

676 00:30:34,559 --> 00:30:38,919 just being online like information

677 00:30:37,159 --> 00:30:41,279 overload of just getting too much

678 00:30:38,919 --> 00:30:44,799 information personalized information of

679 00:30:41,279 --> 00:30:47,120 news social media updates notifications

680 00:30:44,799 --> 00:30:50,120 advertisements I think it's just going

681 00:30:47,120 --> 00:30:50,120 to

682 00:30:50,519 --> 00:30:56,399 become more overwhelming than actually

683 00:30:53,120 --> 00:30:59,360 it is now because it's easier to create

684 00:30:56,399 --> 00:31:01,639 more than ever you can put in a prompt

685 00:30:59,360 --> 00:31:05,159 to make an AI video and post it online

686 00:31:01,639 --> 00:31:09,080 and make an ad or you can you can do

687 00:31:05,159 --> 00:31:11,480 things now with AI right now to make

688 00:31:09,080 --> 00:31:15,320 advertising much easier than it used to

689 00:31:11,480 --> 00:31:20,240 be and then with the advancements

690 00:31:15,320 --> 00:31:23,480 of of finding an audience you'll be able

691 00:31:20,240 --> 00:31:26,320 to just hit that person that

692 00:31:23,480 --> 00:31:28,760 really really relates to this

693 00:31:26,320 --> 00:31:30,840 content and before it was more difficult

694 00:31:28,760 --> 00:31:32,480 because like you might have one segment

695 00:31:30,840 --> 00:31:33,960 and you have to make ads for that one

696 00:31:32,480 --> 00:31:35,200 and tell a story and then you have

697 00:31:33,960 --> 00:31:37,799 another segment where you have to make

698 00:31:35,200 --> 00:31:40,279 ads and and tell a story with that

699 00:31:37,799 --> 00:31:42,720 segment but now you can have these

700 00:31:40,279 --> 00:31:46,039 segments set up and then you can make

701 00:31:42,720 --> 00:31:47,360 your own ad story in probably under an

702 00:31:46,039 --> 00:31:48,720 hour or something you just put in a

703 00:31:47,360 --> 00:31:51,519 whole bunch of different prompts get

704 00:31:48,720 --> 00:31:54,960 your story get get what you want bam set

705 00:31:51,519 --> 00:31:58,399 it up and so I think that with all that

706 00:31:54,960 --> 00:32:01,320 it's just going to become

707 00:31:58,399 --> 00:32:03,799 just going to become just

708 00:32:01,320 --> 00:32:06,679 overwhelming and then on top of that

709 00:32:03,799 --> 00:32:08,399 people are going to be using Ai and AI

710 00:32:06,679 --> 00:32:11,559 is going to become more

711 00:32:08,399 --> 00:32:15,039 mainstream and everyone is just going to

712 00:32:11,559 --> 00:32:17,440 appear like an expert on everything

713 00:32:15,039 --> 00:32:19,519 which is going to just be

714 00:32:17,440 --> 00:32:22,480 annoying like everyone's going to have a

715 00:32:19,519 --> 00:32:23,480 perfect resume everyone is just going to

716 00:32:22,480 --> 00:32:26,480 be

717 00:32:23,480 --> 00:32:28,039 prepared and maybe everyone is not a

718 00:32:26,480 --> 00:32:30,440 good

719 00:32:28,039 --> 00:32:32,039 to say maybe most most people are going

720 00:32:30,440 --> 00:32:34,639 to have good resumés most people are

721 00:32:32,039 --> 00:32:36,360 going to be on point with what they're

722 00:32:34,639 --> 00:32:38,600 posting

723 00:32:36,360 --> 00:32:39,840 and it's just everything is just going

724 00:32:38,600 --> 00:32:44,600 to be

725 00:32:39,840 --> 00:32:47,320 so curated and generated and not

726 00:32:44,600 --> 00:32:53,279 authentic is how I would hard phrase it

727 00:32:47,320 --> 00:32:53,279 which seems just like a boring boring

728 00:32:54,120 --> 00:32:58,399 ordeal so where do we go from there

729 00:32:56,799 --> 00:33:00,360 right like if if if we're going to get

730 00:32:58,399 --> 00:33:01,720 information o overload from you know

731 00:33:00,360 --> 00:33:04,360 curated

732 00:33:01,720 --> 00:33:06,240 content questionable sources like these

733 00:33:04,360 --> 00:33:09,639 AI

734 00:33:06,240 --> 00:33:12,559 Bots and then the last one is like this

735 00:33:09,639 --> 00:33:13,720 is if everything is so perfect where

736 00:33:12,559 --> 00:33:17,760 things are

737 00:33:13,720 --> 00:33:21,240 generated for you prompts

738 00:33:17,760 --> 00:33:23,799 images curation of

739 00:33:21,240 --> 00:33:26,480 content an overload

740 00:33:23,799 --> 00:33:29,840 information and if everyone is appearing

741 00:33:26,480 --> 00:33:33,159 that or I would say most are appearing

742 00:33:29,840 --> 00:33:35,919 to be close to perfect then that becomes

743 00:33:33,159 --> 00:33:39,240 like performative where you know it

744 00:33:35,919 --> 00:33:42,200 encourages you to have

745 00:33:39,240 --> 00:33:45,440 these idolized versions of

746 00:33:42,200 --> 00:33:48,639 ourselves creating pressures to maintain

747 00:33:45,440 --> 00:33:52,200 this Perfect online image that can feel

748 00:33:48,639 --> 00:33:55,960 exhausting and inauthentic in itself so

749 00:33:52,200 --> 00:33:58,600 where do we go from here right well I

750 00:33:55,960 --> 00:34:00,720 think that

751 00:33:58,600 --> 00:34:02,320 with all these

752 00:34:00,720 --> 00:34:06,440 pushes

753 00:34:02,320 --> 00:34:09,240 oh something's got to give and I

754 00:34:06,440 --> 00:34:11,879 think we're already seeing that open up

755 00:34:09,240 --> 00:34:11,879 a bit

756 00:34:13,599 --> 00:34:17,960 with with experience

757 00:34:16,159 --> 00:34:19,280 marketing and people I think would

758 00:34:17,960 --> 00:34:22,800 search

759 00:34:19,280 --> 00:34:25,839 for Real Life Connections and in

760 00:34:22,800 --> 00:34:29,720 experiences nature and

761 00:34:25,839 --> 00:34:29,720 Outdoors offline Hobby

762 00:34:30,960 --> 00:34:37,879 unplugging people they do a digital

763 00:34:35,240 --> 00:34:40,399 detox nature and Outdoors what's been

764 00:34:37,879 --> 00:34:43,440 super popular lately

765 00:34:40,399 --> 00:34:45,359 is run clubs like run clubs are just

766 00:34:43,440 --> 00:34:48,879 really popping off right

767 00:34:45,359 --> 00:34:50,960 now Diplo has a run Club there's a

768 00:34:48,879 --> 00:34:52,720 popular run Club in Austin called raw

769 00:34:50,960 --> 00:34:57,160 dog run

770 00:34:52,720 --> 00:34:58,960 Club Diplo has a run club that kind of

771 00:34:57,160 --> 00:35:04,680 goes into this experienced marketing

772 00:34:58,960 --> 00:35:06,119 piece where Diplo does a run and then he

773 00:35:04,680 --> 00:35:09,320 he does a run with everyone that signs

774 00:35:06,119 --> 00:35:11,040 up and then he does a show after the run

775 00:35:09,320 --> 00:35:13,800 which is he's a beast like imagine

776 00:35:11,040 --> 00:35:17,839 running like 20 miles like all right now

777 00:35:13,800 --> 00:35:20,160 I'm about to DJ this set for two

778 00:35:17,839 --> 00:35:23,000 hours so Diplo does that and then

779 00:35:20,160 --> 00:35:25,240 there's a lot of run clubs locally and

780 00:35:23,000 --> 00:35:28,760 people are

781 00:35:25,240 --> 00:35:31,119 increasingly wanting to be outside and

782 00:35:28,760 --> 00:35:33,160 step away from social media and and

783 00:35:31,119 --> 00:35:35,880 connect with people in person like the

784 00:35:33,160 --> 00:35:39,040 Run Club is basically you you run and

785 00:35:35,880 --> 00:35:40,920 then you guys might have a a not

786 00:35:39,040 --> 00:35:43,160 necessarily networking event but like

787 00:35:40,920 --> 00:35:46,240 maybe a friendship get together I don't

788 00:35:43,160 --> 00:35:50,320 know where you guys get beers or or food

789 00:35:46,240 --> 00:35:50,320 or something and everyone talks and gets

790 00:35:51,599 --> 00:35:57,800 together ow I got something in my

791 00:35:54,240 --> 00:36:00,200 eye anyways yeah then everyone talks box

792 00:35:57,800 --> 00:36:01,599 and gets together and and socializes in

793 00:36:00,200 --> 00:36:04,400 person and they meet each other in

794 00:36:01,599 --> 00:36:07,880 person crazy

795 00:36:04,400 --> 00:36:10,920 right um experience marketing so Red

796 00:36:07,880 --> 00:36:13,839 Bull does the Red Bull

797 00:36:10,920 --> 00:36:16,319 Strauss they had the replica breaking

798 00:36:13,839 --> 00:36:19,440 drump from the stratosphere the global

799 00:36:16,319 --> 00:36:21,839 event that captured you know everyone's

800 00:36:19,440 --> 00:36:21,839 everyone's

801 00:36:21,960 --> 00:36:28,400 attention Ikea has um the place app

802 00:36:26,200 --> 00:36:32,640 which is the

803 00:36:28,400 --> 00:36:34,359 AI or not AI AR alternate reality app

804 00:36:32,640 --> 00:36:36,560 that allows you to place things in in

805 00:36:34,359 --> 00:36:39,280 virtual reality not virtual reality

806 00:36:36,560 --> 00:36:43,079 sorry I'm getting my reties is mixed up

807 00:36:39,280 --> 00:36:46,400 the alternate reality app with place app

808 00:36:43,079 --> 00:36:48,400 allows you to place Ikea furniture at

809 00:36:46,400 --> 00:36:50,160 your

810 00:36:48,400 --> 00:36:54,839 house

811 00:36:50,160 --> 00:36:57,280 the cocacola share campaign where you go

812 00:36:54,839 --> 00:36:59,000 and you find a Coca-Cola that has your

813 00:36:57,280 --> 00:37:01,240 friend name you share it with them and

814 00:36:59,000 --> 00:37:03,359 then you share it on social media and so

815 00:37:01,240 --> 00:37:06,240 these things have like increased brand

816 00:37:03,359 --> 00:37:10,400 awareness stronger emotional

817 00:37:06,240 --> 00:37:10,400 connection and higher conversion

818 00:37:11,839 --> 00:37:17,170 rates so where if we're if we're

819 00:37:15,640 --> 00:37:19,000 shifting over

820 00:37:17,170 --> 00:37:23,280 [Music]

821 00:37:19,000 --> 00:37:24,880 from I guess social media marketing to

822 00:37:23,280 --> 00:37:28,359 it seems like

823 00:37:24,880 --> 00:37:32,440 increasingly experience marketing

824 00:37:28,359 --> 00:37:32,440 people wanting experiences instead

825 00:37:32,560 --> 00:37:38,680 of I guess uh just general marketing

826 00:37:36,640 --> 00:37:41,520 connection they want to experience it

827 00:37:38,680 --> 00:37:47,839 with the brand to build that

828 00:37:41,520 --> 00:37:47,839 connection then how will that change the

829 00:37:48,119 --> 00:37:53,560 landscape I think what we'll be doing

830 00:37:50,960 --> 00:37:55,640 would be prioritizing

831 00:37:53,560 --> 00:37:58,359 transparency

832 00:37:55,640 --> 00:38:00,960 authenticity and real world

833 00:37:58,359 --> 00:38:03,520 experiences transparency like being

834 00:38:00,960 --> 00:38:06,800 transparent like Hey we're not using ai

835 00:38:03,520 --> 00:38:09,880 ai models we're not using AI agents this

836 00:38:06,800 --> 00:38:13,520 is this is made and curated by people

837 00:38:09,880 --> 00:38:15,950 for you being authentic with your with

838 00:38:13,520 --> 00:38:17,079 the brand and and the people that are

839 00:38:15,950 --> 00:38:20,800 [Music]

840 00:38:17,079 --> 00:38:23,280 are interacting with it and providing

841 00:38:20,800 --> 00:38:25,800 these real world experiences where

842 00:38:23,280 --> 00:38:28,240 people can make memories instead of

843 00:38:25,800 --> 00:38:30,640 connections and they can experience it

844 00:38:28,240 --> 00:38:30,640 for

845 00:38:33,240 --> 00:38:39,400 themselves only thing I would ask is

846 00:38:35,960 --> 00:38:41,960 like think critically

847 00:38:39,400 --> 00:38:43,800 about the information that you're given

848 00:38:41,960 --> 00:38:47,440 like is am I giv the whole perspective

849 00:38:43,800 --> 00:38:49,640 here am I am I only seeing things that

850 00:38:47,440 --> 00:38:52,800 are related to

851 00:38:49,640 --> 00:38:54,119 me and what do you think about the AI

852 00:38:52,800 --> 00:38:58,839 I'm going to put it in the once again

853 00:38:54,119 --> 00:39:00,160 I'm going to put the AI accounts in the

854 00:38:58,839 --> 00:39:02,839 show notes so you'll be able to click

855 00:39:00,160 --> 00:39:03,920 them but what do you think about those

856 00:39:02,839 --> 00:39:06,640 AI

857 00:39:03,920 --> 00:39:08,760 influencers how do you feel about that

858 00:39:06,640 --> 00:39:12,040 for me I don't necessarily agree with it

859 00:39:08,760 --> 00:39:15,200 at all I can see why they're doing it

860 00:39:12,040 --> 00:39:17,640 but it's not something that I'm open to

861 00:39:15,200 --> 00:39:20,280 changing my mind about or something I

862 00:39:17,640 --> 00:39:21,920 want to interact with when I'm talking

863 00:39:20,280 --> 00:39:24,200 with a brand or I'm trying to interact

864 00:39:21,920 --> 00:39:28,599 with the brand I don't want to

865 00:39:24,200 --> 00:39:35,960 be push this

866 00:39:28,599 --> 00:39:38,040 curated AI agent I want humans

867 00:39:35,960 --> 00:39:40,440 being first

868 00:39:38,040 --> 00:39:43,200 and first and for foremost in the

869 00:39:40,440 --> 00:39:45,880 spotlight of their marketing

870 00:39:43,200 --> 00:39:48,760 campaigns I don't agree

871 00:39:45,880 --> 00:39:51,760 with them using AI agents but I'm not

872 00:39:48,760 --> 00:39:52,920 necessarily into high fashion anyway so

873 00:39:51,760 --> 00:39:54,760 it doesn't really affect me but when

874 00:39:52,920 --> 00:39:56,920 they start getting into Sports and

875 00:39:54,760 --> 00:39:58,040 Fitness all these other things and it's

876 00:39:56,920 --> 00:40:02,400 just this

877 00:39:58,040 --> 00:40:06,520 AI influencer That's Just in insane

878 00:40:02,400 --> 00:40:08,960 shape and they are just on another

879 00:40:06,520 --> 00:40:12,160 level phys on their

880 00:40:08,960 --> 00:40:13,520 physicality then I like come on man

881 00:40:12,160 --> 00:40:15,720 what's going on

882 00:40:13,520 --> 00:40:17,920 here

883 00:40:15,720 --> 00:40:20,040 huh but yeah what what are your thoughts

884 00:40:17,920 --> 00:40:21,800 about that do do you also feel like

885 00:40:20,040 --> 00:40:24,599 things are moving more into experience

886 00:40:21,800 --> 00:40:28,599 marketing versus just normal social

887 00:40:24,599 --> 00:40:31,599 media marketing and how how how do you

888 00:40:28,599 --> 00:40:31,599 think that's going to affect the

889 00:40:31,760 --> 00:40:36,520 landscape before we close out here we

890 00:40:34,240 --> 00:40:36,520 went

891 00:40:37,599 --> 00:40:44,599 over the bubble effect like the filtered

892 00:40:41,280 --> 00:40:47,079 bubble effect we went over AI

893 00:40:44,599 --> 00:40:50,680 influencers we went

894 00:40:47,079 --> 00:40:52,920 over from connection to experiences so

895 00:40:50,680 --> 00:40:55,359 removing removing ourselves from social

896 00:40:52,920 --> 00:40:59,520 media connections and

897 00:40:55,359 --> 00:41:02,200 embracing social experience es with

898 00:40:59,520 --> 00:41:02,200 others in

899 00:41:03,079 --> 00:41:07,160 person the future of marketing

900 00:41:08,720 --> 00:41:13,160 reality I would encourage everyone

901 00:41:10,960 --> 00:41:17,359 listening to this show

902 00:41:13,160 --> 00:41:20,359 to please push back on Brands using AI

903 00:41:17,359 --> 00:41:23,480 influencers like now that I know that

904 00:41:20,359 --> 00:41:26,200 KFC uses AF I don't to let KFC know like

905 00:41:23,480 --> 00:41:27,760 I won't eat your chicken because of this

906 00:41:26,200 --> 00:41:29,800 I don't know

907 00:41:27,760 --> 00:41:32,599 I definitely think that you should not

908 00:41:29,800 --> 00:41:34,000 be cool with it but let me know what how

909 00:41:32,599 --> 00:41:35,800 you feel and if you feel differently

910 00:41:34,000 --> 00:41:37,160 like oh I really like AI influencers

911 00:41:35,800 --> 00:41:39,480 like let us know and maybe you could

912 00:41:37,160 --> 00:41:41,480 change my perspective but my current

913 00:41:39,480 --> 00:41:43,680 perspective right now it makes me sick

914 00:41:41,480 --> 00:41:45,839 to my

915 00:41:43,680 --> 00:41:48,480 stomach

916 00:41:45,839 --> 00:41:52,040 well as I always

917 00:41:48,480 --> 00:41:54,119 say good morning good afternoon good

918 00:41:52,040 --> 00:41:55,760 evening wherever you are in this world

919 00:41:54,119 --> 00:42:01,240 thank you for listening and please

920 00:41:55,760 --> 00:42:01,240 listen again see you next week bye