Episode 2
Introduction Podcast and First Business Mistakes
I talk a little about myself and my mistakes in my first business, and I also go over plans for the podcast. My name is Dalton, and I am a young entrepreneur who created a podcast to share…
I talk a little about myself and my mistakes in my first business, and I also go over plans for the podcast.
My name is Dalton, and I am a young entrepreneur who created a podcast to share my journey and thoughts. Before COVID-19, I had multiple show guests scheduled. COVID-19 canceled my podcast guests, unfortunately, but I am going to continue posting at least once a month with or without a guest.
If you want to check out 4Ocean please click the link below https://www.4ocean.com/pages/about
Here is the link to the podcast transcription https://www.blogger.com/u/6/blog/post/edit/3890872894495782129/4565824734052970310 --- Send in a voice message: https://podcasters.spotify.com/pod/show/venturestep/message
Episode content
Explore every layer of this episode.
Each article, guide, analysis, and field note has its own focused page and stays linked to this source conversation.
Articles & stories
Narrative and editorial pieces that carry the conversation forward.
What My First Business Mistakes Taught Me
Venture Step E002 traces an early apparel business through dropshipping, supplier quality, slow delivery, creator campaigns, and a harder lesson about ownership.
How to Validate Apparel Quality Before Launch
Build an apparel release record from intended use, specifications, representative samples, fit, wear tests, labeling, production checks, and issue handling.
Purpose Cannot Substitute for Product Evidence
A mission can guide a company, but customer demand, product performance, operating capability, and impact claims each need evidence of their own.
Free Product Campaigns Need Terms and Disclosure
A product-for-post campaign needs accepted commercial terms, honest creative freedom, and a clear public disclosure. A contract and a disclosure solve different problems.
First Business Mistakes and the Origin of Venture Step
Venture Step E002 traces an early apparel business through dropshipping, supplier quality, launch delays, creator campaigns, and the decision to document mistakes.
E002 Content Extraction
E002 is a solo origin episode published on January 1, 2021. Dalton explains why he started Venture Step and uses an early apparel venture to describe mistakes he wanted t
Your Brand Promise Includes Outsourced Work
Outsourcing production or fulfillment changes who performs the work, but customers still experience your promise. Build controls that connect suppliers to evidence.
Research & analysis
Evidence-led work that tests and expands the claims in the conversation.
Outsourced Work and Retained Responsibility Record
Shopify's current dropshipping documentation describes a model in which a supplier ships to the customer. Its longer explainer identifies the merchant as the seller of re
Mission and Product Evidence Boundary Record
E002 combines a social purpose, a view about fitness marketing, an apparel concept, a supplier model, and a promotional plan. The episode shows why those elements need se
Free Product Campaign Evidence and Disclosure Record
The transcript establishes that Dalton supplied apparel after informal conversations about posting. It does not establish written acceptance, exact deliverables, product-
Apparel Prelaunch Validation Record
The E002 transcript records several different failures: dye transfer in a dropshipped item, quality that differed from expectation, leggings that were not opaque for the
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Show notesKey context from the episode.
E002 explains why Venture Step began and what Dalton Anderson learned from an early apparel venture. The episode follows the move from a mission-led idea to dropshipping, custom manufacturing, product problems, delayed delivery, and informal creator arrangements.
The recurring lesson is ownership. A supplier can perform the work, but the customer still experiences the seller's promise. A generous refund can help one customer without fixing the system that produced the failure. A strong mission can guide a company without proving that the product, market, or operating process works.
The episode also establishes Venture Step's original editorial purpose: document entrepreneurial decisions and mistakes before hindsight turns them into a clean success story.
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The preserved raw transcript was recovered from canonical audio with automated speech recognition. It remains machine-transcribed and unverified.
TranscriptRead the full conversation.
Introduction Podcast and First Business Mistakes
Transcript
Dalton (00:00:00.910)
Welcome to venture step podcast where we listen to successful entrepreneurs and C-level individuals today on the show
Dalton (00:00:06.830)
We have no one and that's not a joke. We really don't have anyone because
Dalton (00:00:13.250)
well, this podcast is to explain why I
Dalton (00:00:17.770)
Started a podcast in the first place and I should have done this the first episode, but I didn't so here we are
Dalton (00:00:25.410)
Let's just give a little bit about myself and who I am. So
Dalton (00:00:30.460)
Kind of like my you know growing up I
Dalton (00:00:34.220)
Played sports. I was always curious
Dalton (00:00:38.140)
about business and numbers and evidently that all always leads to entrepreneurship and
Dalton (00:00:44.020)
When I was working anywhere, I always would think like how would the owner do this?
Dalton (00:00:48.380)
Like if I was the owner, how could I make improvements or how could we do this better even though?
Dalton (00:00:53.900)
I was like a busser or some some random job position that
Dalton (00:00:59.700)
Is not necessarily the person that should be making suggestions on how to run a business
Dalton (00:01:04.180)
But I was always there and sometimes getting reprimanded because of that in college. I
Dalton (00:01:13.260)
Majored in finance and business analytics and
Dalton (00:01:16.600)
Then in college, I founded a company called anyone who great and I'm gonna touch on that a little bit later
Dalton (00:01:22.780)
but I recently just graduated college and
Dalton (00:01:26.820)
Now I am a product analyst at a large insurance company and anyone who great is a company
Dalton (00:01:33.650)
I founded to try to solve a
Dalton (00:01:36.290)
problem, right
Dalton (00:01:37.570)
There is a lot of companies nowadays
Dalton (00:01:41.050)
I'm not saying Nike or Adidas but for like more of like the Instagram companies
Dalton (00:01:46.690)
Like for example a big one would be Jim shark. If you're not familiar with Jim shark
Dalton (00:01:51.090)
They're they're pretty large with the younger crowd of kids
Dalton (00:01:54.610)
And basically their marketing scheme is to
Dalton (00:01:59.920)
market
Dalton (00:02:01.390)
via YouTube or Instagram influencers, so
Dalton (00:02:05.710)
if you have more than a thousand followers on Instagram or more than a thousand subs on
Dalton (00:02:12.180)
YouTube you're kind of eligible and I'm pretty sure unless they change the requirements that you need to have both
Dalton (00:02:18.740)
So you can you do so the problem is with that is
Dalton (00:02:22.260)
Jim shark
Dalton (00:02:24.620)
uses
Dalton (00:02:26.340)
athletes that are
Dalton (00:02:29.060)
using performing enhancing drugs and that kind of
Dalton (00:02:32.740)
influences people's perspectives on on themselves
Dalton (00:02:36.540)
so, you know, I kind of didn't like that and
Dalton (00:02:40.940)
I think that it could have been done better, right like
Dalton (00:02:45.260)
You shouldn't be if it's not achievable
Dalton (00:02:48.100)
Like it's never you're never gonna be able to look like that unless you take drugs yourself
Dalton (00:02:52.660)
Which is kind of harmful. So
Dalton (00:02:55.900)
that was kind of like my idea and
Dalton (00:02:58.660)
I
Dalton (00:02:59.780)
got the idea actually from I was I had a trip with my mom and we were flying to
Dalton (00:03:09.080)
Austin to kind of explore the area because at one point in college
Dalton (00:03:13.320)
I really wanted to live in Austin and and work as an analyst or like a data analyst in Austin at
Dalton (00:03:19.080)
At a tech company or something like that on the flight there from Florida where I lived currently and grew up
Dalton (00:03:26.160)
I fell asleep and I had some vivid dream where I was speaking you like to a lot of people like thousands of people and
Dalton (00:03:37.300)
Then I got off the stage and I went into this office building and the office building when I came off the elevator
Dalton (00:03:45.540)
It had this logo when it was like an absolute value sign and a carrot sign and I didn't know what it meant
Dalton (00:03:52.380)
Until later on in the dream. I explained the logo and the logo basically meant no matter what
Dalton (00:03:59.620)
Positive or negative influence in your life. It's always positive depending on your applied mindset
Dalton (00:04:05.940)
So that sounds pretty interesting to have all in a dream. So I woke up and I wrote it down and
Dalton (00:04:12.730)
I you know started a company because I always wanted a company. I always wanted to
Dalton (00:04:19.350)
Try, but I think that starting young is definitely the best time for
Dalton (00:04:25.990)
Someone to really give it a go to give it a proper go because you don't have family. I mean
Dalton (00:04:33.030)
Guarantee that I don't know everyone situation
Dalton (00:04:35.190)
But for the most part people that are under say 23
Dalton (00:04:40.130)
They don't have like a wife and kids. So like three kids and like some job a mortgage like they're not really tied down. So
Dalton (00:04:48.170)
They could easily, you know make a mistake and lose money and it not be detrimental or
Dalton (00:04:55.170)
affect other people like when you're older and you have kids like it's not just you like you can't just do whatever you want and
Dalton (00:05:03.490)
You know take out a second mortgage on your house and throw it all in the business and
Dalton (00:05:10.050)
It fails and you lose everything that that is that is not a good idea. So
Dalton (00:05:16.160)
Try early and if you didn't try early then, you know, try when you feel safe. It's safe
Dalton (00:05:23.440)
Cuz it's a big risk. So the original idea was to solve the problem and
Dalton (00:05:29.400)
the way that I was gonna go about solving the problem was to give back to the community would like see like a
Dalton (00:05:35.560)
Sip a siphon of the revenue go to a charity one charity
Dalton (00:05:41.360)
I really liked that was local that was going to call it while I was going to college at FAU
Dalton (00:05:45.760)
Was a charity called for ocean for ocean is a charity that takes plastic out of the water and they
Dalton (00:05:53.440)
Take the plastic and they make these really nice
Dalton (00:05:56.840)
Looking plastic clear plastic bracelets that were pretty cool and then a hundred percent
Dalton (00:06:02.200)
I'm pretty sure or at least majority of the proceeds go to
Dalton (00:06:07.600)
Funding the organization. I I'm pretty sure that for ocean is a hundred percent
Dalton (00:06:11.560)
But I guess I'll come back to you on that and I'll double check because this is being recorded live
Dalton (00:06:17.720)
So I don't want to say it's hundred percent and be wrong. And then the second part of the issue was
Dalton (00:06:23.920)
The athletes using drugs, so I was going to like I didn't get to this point, right?
Dalton (00:06:30.260)
Like I I'm so naive like I thought how all these things and I didn't even
Dalton (00:06:35.740)
never mind, but so the second part was I
Dalton (00:06:39.620)
Needed to figure out a way to kind of make sure that the athletes
Dalton (00:06:44.700)
Aren't taking drugs. So easy enough you just drug test the athlete
Dalton (00:06:49.860)
But you know, there's there's ways around it
Dalton (00:06:52.140)
like if you know when your drug test is gonna be like you could you know, you could drink a whole bunch of different drinks and
Dalton (00:06:58.300)
like flusher system and
Dalton (00:07:00.380)
All these different things ten athletes just pull a random one out of the hat and just like, okay
Dalton (00:07:06.460)
Jimmy, it's your time
Dalton (00:07:09.050)
Jessica
Dalton (00:07:10.210)
Not this quarter, but maybe next quarter, you know, it's kind of gives that little little edge of uncertainty to
Dalton (00:07:16.800)
am I getting a drug tested or not and
Dalton (00:07:20.320)
Obviously if there's that uncertainty that they would lose their their respect from their their fans if they
Dalton (00:07:28.400)
Were saying that they weren't doing drugs and they were and that's an issue. I don't think it's an issue that
Dalton (00:07:36.340)
athletes
Dalton (00:07:38.490)
use drugs and they tell their fans like hey, I
Dalton (00:07:44.840)
Went as far as I could go naturally and I honestly just want to see how far I can take the body, right?
Dalton (00:07:51.520)
I don't think that's an issue, but I do think it's a big issue when
Dalton (00:07:56.430)
The person is on steroids and they don't say anything like they're like, oh no, no, no, no, no. No, I'm just naturally gifted
Dalton (00:08:03.390)
I'm just naturally one of those people that have 50 inch arms or something like that. So if you can kind of
Dalton (00:08:12.150)
Realize the end of the story is I failed I definitely failed
Dalton (00:08:16.230)
So what I did was I started a store on Shopify and I started this thing called drop shipping
Dalton (00:08:24.350)
which is basically like you order like a product gets ordered on your website say
Dalton (00:08:30.790)
You ordered a hat and a hat's a pretty easy example
Dalton (00:08:33.870)
You ordered a hat for $20
Dalton (00:08:36.510)
But the other person purchased the hat for $3 gives us $17
Dalton (00:08:42.030)
But the only caveat is that the store owner doesn't actually own the product
Dalton (00:08:48.310)
The product is stored at a warehouse and most likely the warehouse is not in America
Dalton (00:08:53.550)
it's somewhere where you can't really verify and the
Dalton (00:08:58.710)
quality of the products you just kind of have to trust people's reviews on said websites and
Dalton (00:09:04.790)
then you know, it's kind of like this uncertainty and
Dalton (00:09:09.390)
also the order to
Dalton (00:09:12.030)
Shipping time is
Dalton (00:09:14.270)
It's not a while, but it's definitely not Amazon Prime. I'll tell you that so it's about a week normally
Dalton (00:09:20.750)
so I did that for a bit wrote some blogs and
Dalton (00:09:26.240)
you know, I made some money but there was an occurrence where a
Dalton (00:09:30.960)
Lady ordered some leggings and it stained her toilet seat
Dalton (00:09:35.160)
Like I guess the ink or something stained it from the leggings
Dalton (00:09:39.040)
So what I did was I refunded her money and then I also I went out of the way
Dalton (00:09:45.880)
And just trying to have good customer service and I purchased her a new toilet seat
Dalton (00:09:51.400)
Which which is kind of absurd and then I had some thoughts like well
Dalton (00:09:57.050)
Maybe I should try to ensure the quality of the product right? This is on my website. I need to know what's going on. So I
Dalton (00:10:05.450)
Context of manufacturers designed a product that I thought that would be cool. I kind of tried to merge streetwear and
Dalton (00:10:14.210)
Athletic wear try to have a different aesthetic because a lot of companies kind of look the same
Dalton (00:10:19.330)
So that was my idea and the application of it on my end was you know
Dalton (00:10:25.250)
It was pretty good for my first go. Like I looked at manufacturers in the US
Dalton (00:10:30.130)
China and just various countries and it seemed like the American
Dalton (00:10:35.810)
Manufacturers for the most part were trying to rip me off like they were giving me absurd prices. So I
Dalton (00:10:42.700)
Wanted up just finding a manufacturer that I liked
Dalton (00:10:46.130)
Cherry is it was his name the the lead guy I was dealing with and
Dalton (00:10:51.810)
Jerry and I we hit it off. We agreed on price
Dalton (00:10:56.410)
manufacturing he didn't did the packaging for me and
Dalton (00:10:59.210)
when we get to the point where I pay I pay the money and there's this thing called like it's like trade insurance kind of like
Dalton (00:11:06.610)
where
Dalton (00:11:07.530)
It's offered by Alibaba for certain
Dalton (00:11:11.280)
Manufacturers, so say that when you get the order
Dalton (00:11:15.490)
The order comes to you and it's like hey, this isn't what I ordered
Dalton (00:11:20.010)
Like I order t-shirts and you gave me hats man, and then you could be like, oh well
Dalton (00:11:24.670)
I have trade insurance. I get my money back, but you know, they're there's some tight restrictions the
Dalton (00:11:31.850)
time you get the order you only have I think like 20 days 30 days or something like that and
Dalton (00:11:39.460)
When I think it's less I think it's 15
Dalton (00:11:42.400)
I would have to double-check that I'll say what it is at the end of the show. So I
Dalton (00:11:52.810)
Was on vacation when
Dalton (00:11:54.970)
The product got shipped to my house like I wasn't there
Dalton (00:11:58.210)
I wasn't like actually on vacation like I wasn't in the Bahamas sippin sippin on some umbrella drinks or something like that
Dalton (00:12:05.530)
I was at my Nana's and that during college. I didn't really see my Nana very much
Dalton (00:12:11.090)
Because when I moved well, I guess I didn't really move
Dalton (00:12:14.450)
but they moved and
Dalton (00:12:16.730)
Anna moved from a local location where I was going to school at FAU to somewhere else that was hours away and
Dalton (00:12:26.620)
It didn't really matter at the time because I had a car
Dalton (00:12:29.540)
but at one point I
Dalton (00:12:32.060)
Was on the highway and I got into a car accident
Dalton (00:12:35.940)
And my car was totaled so I can't just drop in drop out whenever I wanted
Dalton (00:12:44.560)
So I didn't really get to see her that much and I had a lot of responsibilities
Dalton (00:12:48.920)
at my university
Dalton (00:12:50.720)
And other things going on. So I couldn't really visit her. So I was on vacation and
Dalton (00:12:55.860)
I didn't think about it at the time and I had my roommate just say I just told him like I'm gonna
Dalton (00:13:00.700)
I'm gonna be I didn't realize it because my roommate didn't tell me because I told him not to tell me and
Dalton (00:13:08.340)
When I got there was already past the deadline for the clothing
Dalton (00:13:13.760)
So there was no
Dalton (00:13:16.660)
Ability for me to enact the trade insurance
Dalton (00:13:19.340)
To file a claim. I'm not saying Jerry like gave me hats or anything
Dalton (00:13:26.640)
Jerry gave me what I asked for and what I designed but wasn't the quality that I was expecting
Dalton (00:13:33.320)
the quality that was agreed on so that kind of
Dalton (00:13:37.300)
You know made me feel a bit different right? Like I didn't really believe in the product as much because I didn't get
Dalton (00:13:45.440)
Exactly what I wanted. I ordered some
Dalton (00:13:49.000)
sporty
Dalton (00:13:50.360)
tank tops that were kind of streetwear slash athletic wear and then I also ordered a
Dalton (00:13:58.440)
training set for women so I had a
Dalton (00:14:01.720)
Sports bra and leggings they actually turned out phenomenal. Like they were really nice
Dalton (00:14:07.760)
they were kind of like this pink in a light blue color and
Dalton (00:14:11.480)
They were just very nice. They're very very very nice, but they were a little thin so they weren't squat proof
Dalton (00:14:19.400)
meaning like if you were squatting and
Dalton (00:14:23.040)
You're wearing underwear like you could see through the leggings, which is an issue
Dalton (00:14:26.920)
But I think that's a that's an issue like ongoing. There are quite a few
Dalton (00:14:33.160)
nuances with leggings and
Dalton (00:14:35.360)
That's one of them
Dalton (00:14:36.960)
so there's like special leggings like
Dalton (00:14:39.720)
Squat proof leggings that you that are made to do squats with but women's clothing is I'm just gonna say it
Dalton (00:14:46.950)
It's complicated. It's complicated. I did not realize it. I did not realize how complicated women's clothing was I
Dalton (00:14:55.950)
can't just offer
Dalton (00:14:58.640)
leggings and a second bind I I have to kind of sell them differently because
Dalton (00:15:04.920)
You know, you could be a large in
Dalton (00:15:07.740)
Leggings, but you're a small on your sports bra or you could be a large in your sports bra
Dalton (00:15:14.590)
But a small in your leggings and I didn't really think about that at the time for some reason
Dalton (00:15:20.460)
It sounds dumb, but I didn't realize it like I was like, okay
Dalton (00:15:25.480)
like if they're a medium their medium and I could kind of them all together make sure I don't have any mismatched pieces and
Dalton (00:15:33.920)
then also
Dalton (00:15:36.080)
No one else sells them that way. So I can kind of have an advantage like I can offer more for a better price
Dalton (00:15:45.290)
but now I know that there was a reason why that they were mostly sold separately because
Dalton (00:15:51.210)
People have different sizes in those parts of their body, which isn't the same for a male like if you're a large shirt
Dalton (00:15:58.450)
You you could be a large or a medium shorts or vice versa
Dalton (00:16:03.390)
It's not like such a large discrepancy like I could wear a large all-round and be no issue
Dalton (00:16:09.630)
But I digress. So when I ordered both male and female clothing, I I initially thought like I could
Dalton (00:16:18.310)
Grow both markets like I could grow
Dalton (00:16:21.350)
Have one or two sponsored athletes grow both market segments so I could be diversified
Dalton (00:16:27.990)
But what I didn't think about is to do that
Dalton (00:16:30.830)
I need to have sales and to get sales. I need to have
Dalton (00:16:34.990)
advertising and content creation for ranking a 3% conversion rate on a random social media ad
Dalton (00:16:42.230)
It's pretty good. So that that was an issue that I didn't kind of think out was I
Dalton (00:16:48.340)
wanted this to
Dalton (00:16:50.540)
Accommodate both sexes because it's a problem for both sexes and I wanted to
Dalton (00:16:57.140)
grow both segments
Dalton (00:16:59.140)
But I didn't think about that to do that. I needed to advertise for both and it was super expensive and
Dalton (00:17:09.660)
I kind of had to make a choice like
Dalton (00:17:13.130)
What am I gonna do?
Dalton (00:17:14.890)
And my original idea was to have some sponsored males and some sponsor females right off the bat
Dalton (00:17:21.510)
Where I would give them free clothes and then they would just post
Dalton (00:17:26.140)
That was all they needed to do. So I gave out I think three sets of female
Dalton (00:17:32.740)
And two sets of male. They're not set. Sorry just two shirts and the agreement was I give you these clothes
Dalton (00:17:40.020)
then you post like once or twice post twice and then I
Dalton (00:17:46.730)
Give you these clothes and you post twice on the same day on various dates
Dalton (00:17:52.290)
So everyone posts same day on various dates at the same time. So it sounded like an amazing idea
Dalton (00:17:58.490)
Everyone was on board. They thought it was really cool idea
Dalton (00:18:01.290)
But the follow-through was not there. I think that one out of the two girls
Dalton (00:18:07.730)
Yes, one out of the two girls
Dalton (00:18:10.250)
posted and then
Dalton (00:18:12.320)
Both the males posted but I counted as one of the males. So it was really only in one person and
Dalton (00:18:17.980)
then I did a different shoot with another male, but the females they didn't post they
Dalton (00:18:25.380)
kind of just took my clothes and didn't post anything and
Dalton (00:18:30.060)
When I asked them like why did you do that they were like, oh well the clothing didn't really fit that well or
Dalton (00:18:38.620)
This and that and then I see them wearing it like on their story or on the internet
Dalton (00:18:45.260)
On somebody else's story. So it's just like wow, like you really just took my clothes didn't post are wearing them and
Dalton (00:18:52.780)
You're not gonna give me any credit. So I learned my lesson there if I ever do that again
Dalton (00:18:58.180)
It's gonna be a signed contract before it was it was more casual
Dalton (00:19:03.340)
And I kind of just asked the person approached them. Hey, this is what I'm trying to do. Would you mind?
Dalton (00:19:08.540)
How do you feel about this? What are your thoughts?
Dalton (00:19:11.620)
Do you think this has been official for both parties when I did that?
Dalton (00:19:14.740)
I got taken advantage of because they basically just stole my clothes. So
Dalton (00:19:21.090)
I'm gonna have to have a contract next time but I wanted to be I wanted it to be like friendly and fun
Dalton (00:19:27.650)
And not something so serious and uptight. That was the idea
Dalton (00:19:32.130)
So I have to figure that out. But that's that's such a way. I was really
Dalton (00:19:37.330)
Hyping up the product. I was I was telling everyone about it that would listen
Dalton (00:19:41.370)
I was like, hey, I had this thing going like what would you would you be interested?
Dalton (00:19:45.770)
Would you be interested I put your name down for a pre-order and I'll contact you
Dalton (00:19:49.930)
When everything's ready, this is what the products gonna look like and a lot of people were actually
Dalton (00:19:58.890)
pretty open to it and
Dalton (00:20:01.770)
Not only did they
Dalton (00:20:03.850)
Allow me to put them on the list. They also they followed up with me and for a couple months
Dalton (00:20:09.490)
They were like, hey, I'm still waiting for this product. I
Dalton (00:20:14.210)
Really want to support you and I really think you have a good idea. What?
Dalton (00:20:18.600)
What's the timeline here?
Dalton (00:20:20.520)
When when can I get my tank or when can I get my legging set?
Dalton (00:20:24.040)
I think these the design is really cool. And and I just want to purchase the clothes
Dalton (00:20:30.360)
Oh, oh, it will be soon. It will be soon
Dalton (00:20:33.160)
So I overhyped and I under delivered it took too long for the clothes
Dalton (00:20:37.840)
It took six months something like that five months from the design to the contract to delivery
Dalton (00:20:45.360)
People lost interest. So that was something that I learned where if you're hyping something up
Dalton (00:20:51.680)
People don't want to wait forever
Dalton (00:20:53.160)
I mean that seems obvious right but you have a lot of things going on and you kind of just get carried away like
Dalton (00:20:59.880)
with your idea and
Dalton (00:21:02.380)
trying to make it work and
Dalton (00:21:06.150)
I
Dalton (00:21:07.880)
Lost sales because of that. I lost probably 30 people that when it came around to the product
Dalton (00:21:14.680)
that maybe before they would have been open to it, but now they're they were closed-minded because I
Dalton (00:21:21.060)
Overhyped and I under delivered their expectations
Dalton (00:21:24.300)
I took too long if I didn't take too long then I probably would have sold all my product
Dalton (00:21:29.020)
Which is okay because those are those are all learning experiences and take a quick advertisement break and we'll be right back
Dalton (00:21:35.980)
Thank you
Dalton (00:21:37.820)
Welcome back from the break. The last thing I want to talk about is venture step podcast
Dalton (00:21:42.860)
The reason why I started in my plans
Dalton (00:21:45.420)
I want to really share the journey of entrepreneurship because a lot of times for various reasons
Dalton (00:21:52.140)
The way that stories are explained via media or from said entrepreneur
Dalton (00:21:58.700)
There is a gap. There's a gap of will listen and you're the last five
Dalton (00:22:04.620)
They don't hear the first 15. So what my idea is to
Dalton (00:22:09.980)
share the journey ongoing of me learning on
Dalton (00:22:14.620)
How to be a good entrepreneur and hopefully doesn't take 20 years
Dalton (00:22:19.620)
Hopefully that but if it does then so be it
Dalton (00:22:24.310)
but
Dalton (00:22:25.430)
The idea is to share the full journey. Right? There's a lot of people
Dalton (00:22:31.530)
that
Dalton (00:22:32.730)
rightfully, so don't
Dalton (00:22:34.650)
Put themselves out there until they're a domain expert like you don't see people on
Dalton (00:22:40.610)
YouTube hopefully not in the recommendation algorithm that are a coding expert in some language or a
Dalton (00:22:53.510)
Copyright expert or a doctor when they're not doctors
Dalton (00:22:57.870)
Like that makes sense
Dalton (00:23:00.040)
But the doctor doesn't show you how we got there or she got there
Dalton (00:23:05.640)
But they them a lot of times it's whoop. I'm a doctor
Dalton (00:23:09.680)
So I think entrepreneurship is something that is kind of interesting at least to mean hopefully to other entrepreneurs
Dalton (00:23:16.630)
where they could kind of all have an aha moment where they're like, oh wow, he did that and
Dalton (00:23:22.990)
That didn't work. So I was thinking about doing the same thing
Dalton (00:23:26.430)
So, how about I don't do that and I do something else and then I think that it's good to share
Dalton (00:23:34.700)
failures to kind of show that
Dalton (00:23:37.420)
Entrepreneurship is an iterative process where you fail and then you just kind of learn another way
Dalton (00:23:44.060)
How not to do something?
Dalton (00:23:46.000)
It's not a one-shot gig most of the time like you're you're not gonna just gonna write some code on the computer and
Dalton (00:23:54.060)
you have
Dalton (00:23:55.220)
You fall into Facebook
Dalton (00:23:57.420)
Like that's just that is doesn't happen and also I wanted to
Dalton (00:24:04.610)
Kind of give myself a better opportunity
Dalton (00:24:07.650)
to connect with
Dalton (00:24:10.050)
other entrepreneurs
Dalton (00:24:12.890)
because I wanted to give myself an
Dalton (00:24:15.490)
opportunity to connect with other entrepreneurs and learn from them and share ideas and learn about their business and and
Dalton (00:24:23.010)
See how they started and what kind of books they like to read and shows and movies just to get a better idea
Dalton (00:24:30.290)
I want to get a better idea of
Dalton (00:24:32.690)
Entrepreneurs by having them on the show and learning from them and and their business ideas and how they implemented them
Dalton (00:24:39.760)
Oh went what kind of mistakes did they make and how did they?
Dalton (00:24:43.760)
move past it or
Dalton (00:24:45.840)
succumb obstacles that
Dalton (00:24:48.120)
were challenging and
Dalton (00:24:51.050)
kind of demoralizing at the moment and
Dalton (00:24:56.140)
It kind of straight in the company or broke the company and and if it broke the company how how come?
Dalton (00:25:03.180)
why and if it made the company better than
Dalton (00:25:07.420)
Why the key reason for asking questions is to try to get a
Dalton (00:25:13.900)
reasonable answer
Dalton (00:25:15.220)
So I'm asking questions to other entrepreneurs. Why did this happen? Like why did you do so well?
Dalton (00:25:22.940)
Why did you think this was a good idea?
Dalton (00:25:24.700)
And so what I originally thought was to ask these like standardized questions
Dalton (00:25:29.900)
Where I would get a question one of them for example
Dalton (00:25:35.110)
would be your favorite book and
Dalton (00:25:38.220)
then I would get an answer and then I would kind of make a data set of
Dalton (00:25:45.550)
All the questions and answers and then compile them and and kind of find similarities
Dalton (00:25:51.990)
That was my idea to be kind of more scientific about it
Dalton (00:25:55.410)
But I don't think that it's beneficial for the average listener like why would that
Dalton (00:26:02.330)
I want it to be
Dalton (00:26:04.880)
more open instead of bald and I want to be able to explore different avenues of
Dalton (00:26:12.440)
their business
Dalton (00:26:14.680)
through conversation because I want venture step to be a
Dalton (00:26:19.520)
learning place for
Dalton (00:26:21.440)
Entrepreneurs or entrepreneurs where everyone could potentially share add
Dalton (00:26:28.040)
Indoor subtract information where if there's a good idea, maybe there's a better idea
Dalton (00:26:33.320)
And if that idea doesn't work out and it's fatal for the business then subtract it so that that's my idea
Dalton (00:26:41.840)
currently the pandemic really obviously there there are bigger matters
Dalton (00:26:48.710)
At hand there are lives at stake and there are many lives lost
Dalton (00:26:54.950)
millions of people so to me it's not a big deal to
Dalton (00:27:00.760)
Not really have the opportunity to
Dalton (00:27:03.600)
Record with entrepreneurs. I just want everyone to be safe and
Dalton (00:27:10.010)
Hopefully we can get back to a normal or a new normal
Dalton (00:27:14.590)
But I don't think that it is a good idea to
Dalton (00:27:19.590)
Ask an entrepreneur
Dalton (00:27:21.510)
To get on a podcast when there's a pandemic
Dalton (00:27:25.950)
even if it's virtual
Dalton (00:27:27.870)
because they have
Dalton (00:27:30.000)
serious
Dalton (00:27:31.640)
Changes in their business structure. I had a couple of entrepreneurs lined up
Dalton (00:27:39.000)
That were in the service industry and their whole business was shut down all their revenue
Dalton (00:27:45.280)
everything
Dalton (00:27:46.320)
For months and months. So I would seem pretty foolish
Dalton (00:27:51.040)
If I asked hey
Dalton (00:27:53.440)
You want to get on a call and do a podcast? I would get my head shoot off
Dalton (00:28:03.150)
so I think moving forward currently until things kind of settle down and
Dalton (00:28:11.300)
Things open back up permanently not not like oh we're open for two months
Dalton (00:28:16.820)
There's a spike and now we're closed. I'm talking about when things are
Dalton (00:28:22.940)
Kind of back to normal and you don't have to worry though
Dalton (00:28:27.960)
Moving forward before we get to the the new normal. I think it would be pretty cool to talk about
Dalton (00:28:35.040)
Kind of some case studies and various topics surrounding business, but not necessarily having an entrepreneur on the show
Dalton (00:28:42.760)
Unless somebody comes out comes forward and reaches out to me and says, hey
Dalton (00:28:47.640)
I I have something to share
Dalton (00:28:50.520)
I'd be more than open to it and it's not like a one-sided street. The the podcast is gonna be
Dalton (00:28:57.610)
Transcribed and posted on the internet with company links from the company
Dalton (00:29:02.930)
So that they'll get an increase in ranking on the search algorithms because it uses
Dalton (00:29:09.530)
backlinks and
Dalton (00:29:11.610)
links on a website
Dalton (00:29:13.970)
So say that you have a website and I post a link from my website to your website
Dalton (00:29:22.970)
Google will say hey this person is trustworthy
Dalton (00:29:26.930)
because
Dalton (00:29:28.090)
Not only do they have a website, but they also have people on different websites posting
Dalton (00:29:35.450)
their
Dalton (00:29:36.490)
Contents on their website, so they must be trustworthy, right?
Dalton (00:29:40.570)
insurance scribe
Dalton (00:29:43.160)
study on
Dalton (00:29:44.960)
Pricing regardless. The next podcast is definitely going to
Dalton (00:29:49.760)
Be on a case study and the case study is gonna be on price sensitivity
Dalton (00:29:55.520)
I thought it was very interesting when I read about it and listened to the audio of the case study
Dalton (00:30:02.520)
And I think it's something that is worthy of sharing flee. I can
Dalton (00:30:07.800)
Get to seeing that podcast and recording it in a couple of weeks
Dalton (00:30:12.440)
Hey, I'm glad you made it this far
Dalton (00:30:14.310)
I'm gonna make some clarifications and corrections that I said throughout the show one thing that I would like to correct is
Dalton (00:30:20.510)
for ocean is not a
Dalton (00:30:23.640)
Non-for-profit charity. It is a for-profit business and cannot accept donations but
Dalton (00:30:30.440)
98% of their revenue goes to cleaning up oceans and
Dalton (00:30:35.560)
Ali Baba trade insurance is 30 days. So within 30 days of delivery you would have to file a claim and
Dalton (00:30:43.160)
I also need to correct something. I said I said one out of the two girls
Dalton (00:30:49.000)
That I gave close to took the clothes and basically stole them
Dalton (00:30:53.280)
That is incorrect
Dalton (00:30:55.040)
Actually, I gave clothes out to three girls and two out of the three took the clothes and then didn't give me credit
Dalton (00:31:01.800)
But kept wearing the clothes also if some of the audio sounds a little off or weird
Dalton (00:31:07.000)
it's because some of the audio was corrupted during production and
Dalton (00:31:11.160)
I had to make do with what I had because currently I am remote and I'm not at my house
Dalton (00:31:17.320)
and I won't be at my house for a month, but thank you for getting this far and
Dalton (00:31:23.450)
hopefully hear from you soon
SourcesFollow the source trail.
E002 Sources
E002 is a first-person source about Dalton Anderson's early apparel-business decisions and the original purpose of Venture Step. The only surviving transcript available to this package was recovered from the canonical audio with automated speech recognition. It is useful for discovery and drafting, but quotations, proper names, numbers, and ambiguous passages require listening review.
Source ledger
| Source | Class | Supports | Boundary |
|---|---|---|---|
| [[E002 Raw Transcript]] | Preserved machine transcript from canonical audio | Source-era story, business sequence, corrections spoken at the end, and podcast purpose | Raw body is immutable. Machine transcription is unverified. |
| Spotify episode record | First-party publication record | Public title, listening route, duration, and catalog identity | Publication metadata is not independent evidence. |
| Shopify Help Center: What is dropshipping? | Platform documentation | The fulfillment structure Dalton describes | Current platform guidance does not establish the exact historical store setup. |
| Shopify: What Is Dropshipping and How Does It Work? | Current first-party explainer | Seller-of-record responsibility and reduced control over quality and customer experience | Shopify markets commerce services. Its current page is not a neutral evaluation of every model. |
| CPSC manufacturing best practices | United States product-safety guidance | Supply-chain controls, material specifications, safety by design, and responsible-party boundary | Guidance includes recommendations as well as legal context. Applicable requirements vary by product. |
| CPSC business and manufacturing guidance | United States product-safety portal | Testing, certification, import, and compliance starting points | It does not replace product-specific legal review. |
| FTC clothing and textiles guidance | United States business guidance | Textile labeling, care instructions, origin, and responsible-business identity | Requirements vary by material, product, claim, and role. |
| ASQ supplier quality overview | Quality-practice reference | Supplier selection, monitoring, audits, and process controls | It is a professional overview, not a product-specific standard or legal rule. |
| FTC Disclosures 101 | United States advertising guidance | Free products as a material connection and clear disclosure | Legal application is fact-specific. |
| FTC Endorsement Guides questions and answers | United States advertising guidance | Advertiser and endorser responsibilities, truthful claims, disclosure, and monitoring | Staff guidance does not replace counsel or platform rules. |
| SBA market research and competitive analysis | United States small-business guidance | Demand, market segment, pricing, saturation, and direct customer research | It is general planning guidance, not proof that a product will succeed. |
| 4ocean mission | Current first-party company record | Current public-benefit-company and mission claims | Current claims must not be projected backward into 2021 without qualification. |
| 4ocean partnerships | Current first-party company record | Current statement that 4ocean is a business rather than a charity | First-party claims require attribution and periodic refresh. |
| Google people-first content guidance | Current search documentation | Original, useful, people-first content and transparent authorship or automation | It does not guarantee ranking or AI citation. |
| Google Search spam policies | Current search policy | Link manipulation and thin-affiliate boundaries | Policies change and require a release-day check. |
Transcript corrections and unresolved language
At the end of the recording, Dalton corrects three statements made earlier. He says 4ocean is a for-profit business, changes the number of apparel recipients who did not post, and states a historical Alibaba protection window. Those are source-era self-corrections, not current independent verification.
The machine transcript is uncertain about the name of Dalton's apparel venture and several proper nouns. Public pages refer to it as an early apparel venture unless the audio and a first-party record establish the name.
The transcript also makes simplified statements about backlinks and search trust. Derived pages do not repeat them as current SEO guidance. Current Google documentation prioritizes helpful original content and prohibits attempts to manipulate ranking systems.
Public authority
The sources support a dated founder story and bounded operating lessons. They do not establish current biography, current business ownership, legal compliance, product safety, supplier performance, campaign enforceability, product-market fit, search ranking, or publication authority.