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Episode 2

Introduction Podcast and First Business Mistakes

I talk a little about myself and my mistakes in my first business, and I also go over plans for the podcast. My name is Dalton, and I am a young entrepreneur who created a podcast to share…

Jan 1, 202100:31:38
Listen to the episode00:31:38

I talk a little about myself and my mistakes in my first business, and I also go over plans for the podcast.

My name is Dalton, and I am a young entrepreneur who created a podcast to share my journey and thoughts. Before COVID-19, I had multiple show guests scheduled. COVID-19 canceled my podcast guests, unfortunately, but I am going to continue posting at least once a month with or without a guest. 

If you want to check out 4Ocean please click the link below https://www.4ocean.com/pages/about

Here is the link to the podcast transcription https://www.blogger.com/u/6/blog/post/edit/3890872894495782129/4565824734052970310  --- Send in a voice message: https://podcasters.spotify.com/pod/show/venturestep/message

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Articles & stories

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7 pieces
Article

What My First Business Mistakes Taught Me

Venture Step E002 traces an early apparel business through dropshipping, supplier quality, slow delivery, creator campaigns, and a harder lesson about ownership.

1 min read
Article

How to Validate Apparel Quality Before Launch

Build an apparel release record from intended use, specifications, representative samples, fit, wear tests, labeling, production checks, and issue handling.

1 min read
Article

Purpose Cannot Substitute for Product Evidence

A mission can guide a company, but customer demand, product performance, operating capability, and impact claims each need evidence of their own.

1 min read
Article

Free Product Campaigns Need Terms and Disclosure

A product-for-post campaign needs accepted commercial terms, honest creative freedom, and a clear public disclosure. A contract and a disclosure solve different problems.

1 min read
Article

First Business Mistakes and the Origin of Venture Step

Venture Step E002 traces an early apparel business through dropshipping, supplier quality, launch delays, creator campaigns, and the decision to document mistakes.

1 min read
Article

E002 Content Extraction

E002 is a solo origin episode published on January 1, 2021. Dalton explains why he started Venture Step and uses an early apparel venture to describe mistakes he wanted t

1 min read
Article

Your Brand Promise Includes Outsourced Work

Outsourcing production or fulfillment changes who performs the work, but customers still experience your promise. Build controls that connect suppliers to evidence.

1 min read

Full episode

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The show notes, transcript, and source trail remain on this canonical episode page.

Show notesKey context from the episode.

E002 explains why Venture Step began and what Dalton Anderson learned from an early apparel venture. The episode follows the move from a mission-led idea to dropshipping, custom manufacturing, product problems, delayed delivery, and informal creator arrangements.

The recurring lesson is ownership. A supplier can perform the work, but the customer still experiences the seller's promise. A generous refund can help one customer without fixing the system that produced the failure. A strong mission can guide a company without proving that the product, market, or operating process works.

The episode also establishes Venture Step's original editorial purpose: document entrepreneurial decisions and mistakes before hindsight turns them into a clean success story.

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The preserved raw transcript was recovered from canonical audio with automated speech recognition. It remains machine-transcribed and unverified.

TranscriptRead the full conversation.

Introduction Podcast and First Business Mistakes

Transcript

Dalton (00:00:00.910)

Welcome to venture step podcast where we listen to successful entrepreneurs and C-level individuals today on the show

Dalton (00:00:06.830)

We have no one and that's not a joke. We really don't have anyone because

Dalton (00:00:13.250)

well, this podcast is to explain why I

Dalton (00:00:17.770)

Started a podcast in the first place and I should have done this the first episode, but I didn't so here we are

Dalton (00:00:25.410)

Let's just give a little bit about myself and who I am. So

Dalton (00:00:30.460)

Kind of like my you know growing up I

Dalton (00:00:34.220)

Played sports. I was always curious

Dalton (00:00:38.140)

about business and numbers and evidently that all always leads to entrepreneurship and

Dalton (00:00:44.020)

When I was working anywhere, I always would think like how would the owner do this?

Dalton (00:00:48.380)

Like if I was the owner, how could I make improvements or how could we do this better even though?

Dalton (00:00:53.900)

I was like a busser or some some random job position that

Dalton (00:00:59.700)

Is not necessarily the person that should be making suggestions on how to run a business

Dalton (00:01:04.180)

But I was always there and sometimes getting reprimanded because of that in college. I

Dalton (00:01:13.260)

Majored in finance and business analytics and

Dalton (00:01:16.600)

Then in college, I founded a company called anyone who great and I'm gonna touch on that a little bit later

Dalton (00:01:22.780)

but I recently just graduated college and

Dalton (00:01:26.820)

Now I am a product analyst at a large insurance company and anyone who great is a company

Dalton (00:01:33.650)

I founded to try to solve a

Dalton (00:01:36.290)

problem, right

Dalton (00:01:37.570)

There is a lot of companies nowadays

Dalton (00:01:41.050)

I'm not saying Nike or Adidas but for like more of like the Instagram companies

Dalton (00:01:46.690)

Like for example a big one would be Jim shark. If you're not familiar with Jim shark

Dalton (00:01:51.090)

They're they're pretty large with the younger crowd of kids

Dalton (00:01:54.610)

And basically their marketing scheme is to

Dalton (00:01:59.920)

market

Dalton (00:02:01.390)

via YouTube or Instagram influencers, so

Dalton (00:02:05.710)

if you have more than a thousand followers on Instagram or more than a thousand subs on

Dalton (00:02:12.180)

YouTube you're kind of eligible and I'm pretty sure unless they change the requirements that you need to have both

Dalton (00:02:18.740)

So you can you do so the problem is with that is

Dalton (00:02:22.260)

Jim shark

Dalton (00:02:24.620)

uses

Dalton (00:02:26.340)

athletes that are

Dalton (00:02:29.060)

using performing enhancing drugs and that kind of

Dalton (00:02:32.740)

influences people's perspectives on on themselves

Dalton (00:02:36.540)

so, you know, I kind of didn't like that and

Dalton (00:02:40.940)

I think that it could have been done better, right like

Dalton (00:02:45.260)

You shouldn't be if it's not achievable

Dalton (00:02:48.100)

Like it's never you're never gonna be able to look like that unless you take drugs yourself

Dalton (00:02:52.660)

Which is kind of harmful. So

Dalton (00:02:55.900)

that was kind of like my idea and

Dalton (00:02:58.660)

I

Dalton (00:02:59.780)

got the idea actually from I was I had a trip with my mom and we were flying to

Dalton (00:03:09.080)

Austin to kind of explore the area because at one point in college

Dalton (00:03:13.320)

I really wanted to live in Austin and and work as an analyst or like a data analyst in Austin at

Dalton (00:03:19.080)

At a tech company or something like that on the flight there from Florida where I lived currently and grew up

Dalton (00:03:26.160)

I fell asleep and I had some vivid dream where I was speaking you like to a lot of people like thousands of people and

Dalton (00:03:37.300)

Then I got off the stage and I went into this office building and the office building when I came off the elevator

Dalton (00:03:45.540)

It had this logo when it was like an absolute value sign and a carrot sign and I didn't know what it meant

Dalton (00:03:52.380)

Until later on in the dream. I explained the logo and the logo basically meant no matter what

Dalton (00:03:59.620)

Positive or negative influence in your life. It's always positive depending on your applied mindset

Dalton (00:04:05.940)

So that sounds pretty interesting to have all in a dream. So I woke up and I wrote it down and

Dalton (00:04:12.730)

I you know started a company because I always wanted a company. I always wanted to

Dalton (00:04:19.350)

Try, but I think that starting young is definitely the best time for

Dalton (00:04:25.990)

Someone to really give it a go to give it a proper go because you don't have family. I mean

Dalton (00:04:33.030)

Guarantee that I don't know everyone situation

Dalton (00:04:35.190)

But for the most part people that are under say 23

Dalton (00:04:40.130)

They don't have like a wife and kids. So like three kids and like some job a mortgage like they're not really tied down. So

Dalton (00:04:48.170)

They could easily, you know make a mistake and lose money and it not be detrimental or

Dalton (00:04:55.170)

affect other people like when you're older and you have kids like it's not just you like you can't just do whatever you want and

Dalton (00:05:03.490)

You know take out a second mortgage on your house and throw it all in the business and

Dalton (00:05:10.050)

It fails and you lose everything that that is that is not a good idea. So

Dalton (00:05:16.160)

Try early and if you didn't try early then, you know, try when you feel safe. It's safe

Dalton (00:05:23.440)

Cuz it's a big risk. So the original idea was to solve the problem and

Dalton (00:05:29.400)

the way that I was gonna go about solving the problem was to give back to the community would like see like a

Dalton (00:05:35.560)

Sip a siphon of the revenue go to a charity one charity

Dalton (00:05:41.360)

I really liked that was local that was going to call it while I was going to college at FAU

Dalton (00:05:45.760)

Was a charity called for ocean for ocean is a charity that takes plastic out of the water and they

Dalton (00:05:53.440)

Take the plastic and they make these really nice

Dalton (00:05:56.840)

Looking plastic clear plastic bracelets that were pretty cool and then a hundred percent

Dalton (00:06:02.200)

I'm pretty sure or at least majority of the proceeds go to

Dalton (00:06:07.600)

Funding the organization. I I'm pretty sure that for ocean is a hundred percent

Dalton (00:06:11.560)

But I guess I'll come back to you on that and I'll double check because this is being recorded live

Dalton (00:06:17.720)

So I don't want to say it's hundred percent and be wrong. And then the second part of the issue was

Dalton (00:06:23.920)

The athletes using drugs, so I was going to like I didn't get to this point, right?

Dalton (00:06:30.260)

Like I I'm so naive like I thought how all these things and I didn't even

Dalton (00:06:35.740)

never mind, but so the second part was I

Dalton (00:06:39.620)

Needed to figure out a way to kind of make sure that the athletes

Dalton (00:06:44.700)

Aren't taking drugs. So easy enough you just drug test the athlete

Dalton (00:06:49.860)

But you know, there's there's ways around it

Dalton (00:06:52.140)

like if you know when your drug test is gonna be like you could you know, you could drink a whole bunch of different drinks and

Dalton (00:06:58.300)

like flusher system and

Dalton (00:07:00.380)

All these different things ten athletes just pull a random one out of the hat and just like, okay

Dalton (00:07:06.460)

Jimmy, it's your time

Dalton (00:07:09.050)

Jessica

Dalton (00:07:10.210)

Not this quarter, but maybe next quarter, you know, it's kind of gives that little little edge of uncertainty to

Dalton (00:07:16.800)

am I getting a drug tested or not and

Dalton (00:07:20.320)

Obviously if there's that uncertainty that they would lose their their respect from their their fans if they

Dalton (00:07:28.400)

Were saying that they weren't doing drugs and they were and that's an issue. I don't think it's an issue that

Dalton (00:07:36.340)

athletes

Dalton (00:07:38.490)

use drugs and they tell their fans like hey, I

Dalton (00:07:44.840)

Went as far as I could go naturally and I honestly just want to see how far I can take the body, right?

Dalton (00:07:51.520)

I don't think that's an issue, but I do think it's a big issue when

Dalton (00:07:56.430)

The person is on steroids and they don't say anything like they're like, oh no, no, no, no, no. No, I'm just naturally gifted

Dalton (00:08:03.390)

I'm just naturally one of those people that have 50 inch arms or something like that. So if you can kind of

Dalton (00:08:12.150)

Realize the end of the story is I failed I definitely failed

Dalton (00:08:16.230)

So what I did was I started a store on Shopify and I started this thing called drop shipping

Dalton (00:08:24.350)

which is basically like you order like a product gets ordered on your website say

Dalton (00:08:30.790)

You ordered a hat and a hat's a pretty easy example

Dalton (00:08:33.870)

You ordered a hat for $20

Dalton (00:08:36.510)

But the other person purchased the hat for $3 gives us $17

Dalton (00:08:42.030)

But the only caveat is that the store owner doesn't actually own the product

Dalton (00:08:48.310)

The product is stored at a warehouse and most likely the warehouse is not in America

Dalton (00:08:53.550)

it's somewhere where you can't really verify and the

Dalton (00:08:58.710)

quality of the products you just kind of have to trust people's reviews on said websites and

Dalton (00:09:04.790)

then you know, it's kind of like this uncertainty and

Dalton (00:09:09.390)

also the order to

Dalton (00:09:12.030)

Shipping time is

Dalton (00:09:14.270)

It's not a while, but it's definitely not Amazon Prime. I'll tell you that so it's about a week normally

Dalton (00:09:20.750)

so I did that for a bit wrote some blogs and

Dalton (00:09:26.240)

you know, I made some money but there was an occurrence where a

Dalton (00:09:30.960)

Lady ordered some leggings and it stained her toilet seat

Dalton (00:09:35.160)

Like I guess the ink or something stained it from the leggings

Dalton (00:09:39.040)

So what I did was I refunded her money and then I also I went out of the way

Dalton (00:09:45.880)

And just trying to have good customer service and I purchased her a new toilet seat

Dalton (00:09:51.400)

Which which is kind of absurd and then I had some thoughts like well

Dalton (00:09:57.050)

Maybe I should try to ensure the quality of the product right? This is on my website. I need to know what's going on. So I

Dalton (00:10:05.450)

Context of manufacturers designed a product that I thought that would be cool. I kind of tried to merge streetwear and

Dalton (00:10:14.210)

Athletic wear try to have a different aesthetic because a lot of companies kind of look the same

Dalton (00:10:19.330)

So that was my idea and the application of it on my end was you know

Dalton (00:10:25.250)

It was pretty good for my first go. Like I looked at manufacturers in the US

Dalton (00:10:30.130)

China and just various countries and it seemed like the American

Dalton (00:10:35.810)

Manufacturers for the most part were trying to rip me off like they were giving me absurd prices. So I

Dalton (00:10:42.700)

Wanted up just finding a manufacturer that I liked

Dalton (00:10:46.130)

Cherry is it was his name the the lead guy I was dealing with and

Dalton (00:10:51.810)

Jerry and I we hit it off. We agreed on price

Dalton (00:10:56.410)

manufacturing he didn't did the packaging for me and

Dalton (00:10:59.210)

when we get to the point where I pay I pay the money and there's this thing called like it's like trade insurance kind of like

Dalton (00:11:06.610)

where

Dalton (00:11:07.530)

It's offered by Alibaba for certain

Dalton (00:11:11.280)

Manufacturers, so say that when you get the order

Dalton (00:11:15.490)

The order comes to you and it's like hey, this isn't what I ordered

Dalton (00:11:20.010)

Like I order t-shirts and you gave me hats man, and then you could be like, oh well

Dalton (00:11:24.670)

I have trade insurance. I get my money back, but you know, they're there's some tight restrictions the

Dalton (00:11:31.850)

time you get the order you only have I think like 20 days 30 days or something like that and

Dalton (00:11:39.460)

When I think it's less I think it's 15

Dalton (00:11:42.400)

I would have to double-check that I'll say what it is at the end of the show. So I

Dalton (00:11:52.810)

Was on vacation when

Dalton (00:11:54.970)

The product got shipped to my house like I wasn't there

Dalton (00:11:58.210)

I wasn't like actually on vacation like I wasn't in the Bahamas sippin sippin on some umbrella drinks or something like that

Dalton (00:12:05.530)

I was at my Nana's and that during college. I didn't really see my Nana very much

Dalton (00:12:11.090)

Because when I moved well, I guess I didn't really move

Dalton (00:12:14.450)

but they moved and

Dalton (00:12:16.730)

Anna moved from a local location where I was going to school at FAU to somewhere else that was hours away and

Dalton (00:12:26.620)

It didn't really matter at the time because I had a car

Dalton (00:12:29.540)

but at one point I

Dalton (00:12:32.060)

Was on the highway and I got into a car accident

Dalton (00:12:35.940)

And my car was totaled so I can't just drop in drop out whenever I wanted

Dalton (00:12:44.560)

So I didn't really get to see her that much and I had a lot of responsibilities

Dalton (00:12:48.920)

at my university

Dalton (00:12:50.720)

And other things going on. So I couldn't really visit her. So I was on vacation and

Dalton (00:12:55.860)

I didn't think about it at the time and I had my roommate just say I just told him like I'm gonna

Dalton (00:13:00.700)

I'm gonna be I didn't realize it because my roommate didn't tell me because I told him not to tell me and

Dalton (00:13:08.340)

When I got there was already past the deadline for the clothing

Dalton (00:13:13.760)

So there was no

Dalton (00:13:16.660)

Ability for me to enact the trade insurance

Dalton (00:13:19.340)

To file a claim. I'm not saying Jerry like gave me hats or anything

Dalton (00:13:26.640)

Jerry gave me what I asked for and what I designed but wasn't the quality that I was expecting

Dalton (00:13:33.320)

the quality that was agreed on so that kind of

Dalton (00:13:37.300)

You know made me feel a bit different right? Like I didn't really believe in the product as much because I didn't get

Dalton (00:13:45.440)

Exactly what I wanted. I ordered some

Dalton (00:13:49.000)

sporty

Dalton (00:13:50.360)

tank tops that were kind of streetwear slash athletic wear and then I also ordered a

Dalton (00:13:58.440)

training set for women so I had a

Dalton (00:14:01.720)

Sports bra and leggings they actually turned out phenomenal. Like they were really nice

Dalton (00:14:07.760)

they were kind of like this pink in a light blue color and

Dalton (00:14:11.480)

They were just very nice. They're very very very nice, but they were a little thin so they weren't squat proof

Dalton (00:14:19.400)

meaning like if you were squatting and

Dalton (00:14:23.040)

You're wearing underwear like you could see through the leggings, which is an issue

Dalton (00:14:26.920)

But I think that's a that's an issue like ongoing. There are quite a few

Dalton (00:14:33.160)

nuances with leggings and

Dalton (00:14:35.360)

That's one of them

Dalton (00:14:36.960)

so there's like special leggings like

Dalton (00:14:39.720)

Squat proof leggings that you that are made to do squats with but women's clothing is I'm just gonna say it

Dalton (00:14:46.950)

It's complicated. It's complicated. I did not realize it. I did not realize how complicated women's clothing was I

Dalton (00:14:55.950)

can't just offer

Dalton (00:14:58.640)

leggings and a second bind I I have to kind of sell them differently because

Dalton (00:15:04.920)

You know, you could be a large in

Dalton (00:15:07.740)

Leggings, but you're a small on your sports bra or you could be a large in your sports bra

Dalton (00:15:14.590)

But a small in your leggings and I didn't really think about that at the time for some reason

Dalton (00:15:20.460)

It sounds dumb, but I didn't realize it like I was like, okay

Dalton (00:15:25.480)

like if they're a medium their medium and I could kind of them all together make sure I don't have any mismatched pieces and

Dalton (00:15:33.920)

then also

Dalton (00:15:36.080)

No one else sells them that way. So I can kind of have an advantage like I can offer more for a better price

Dalton (00:15:45.290)

but now I know that there was a reason why that they were mostly sold separately because

Dalton (00:15:51.210)

People have different sizes in those parts of their body, which isn't the same for a male like if you're a large shirt

Dalton (00:15:58.450)

You you could be a large or a medium shorts or vice versa

Dalton (00:16:03.390)

It's not like such a large discrepancy like I could wear a large all-round and be no issue

Dalton (00:16:09.630)

But I digress. So when I ordered both male and female clothing, I I initially thought like I could

Dalton (00:16:18.310)

Grow both markets like I could grow

Dalton (00:16:21.350)

Have one or two sponsored athletes grow both market segments so I could be diversified

Dalton (00:16:27.990)

But what I didn't think about is to do that

Dalton (00:16:30.830)

I need to have sales and to get sales. I need to have

Dalton (00:16:34.990)

advertising and content creation for ranking a 3% conversion rate on a random social media ad

Dalton (00:16:42.230)

It's pretty good. So that that was an issue that I didn't kind of think out was I

Dalton (00:16:48.340)

wanted this to

Dalton (00:16:50.540)

Accommodate both sexes because it's a problem for both sexes and I wanted to

Dalton (00:16:57.140)

grow both segments

Dalton (00:16:59.140)

But I didn't think about that to do that. I needed to advertise for both and it was super expensive and

Dalton (00:17:09.660)

I kind of had to make a choice like

Dalton (00:17:13.130)

What am I gonna do?

Dalton (00:17:14.890)

And my original idea was to have some sponsored males and some sponsor females right off the bat

Dalton (00:17:21.510)

Where I would give them free clothes and then they would just post

Dalton (00:17:26.140)

That was all they needed to do. So I gave out I think three sets of female

Dalton (00:17:32.740)

And two sets of male. They're not set. Sorry just two shirts and the agreement was I give you these clothes

Dalton (00:17:40.020)

then you post like once or twice post twice and then I

Dalton (00:17:46.730)

Give you these clothes and you post twice on the same day on various dates

Dalton (00:17:52.290)

So everyone posts same day on various dates at the same time. So it sounded like an amazing idea

Dalton (00:17:58.490)

Everyone was on board. They thought it was really cool idea

Dalton (00:18:01.290)

But the follow-through was not there. I think that one out of the two girls

Dalton (00:18:07.730)

Yes, one out of the two girls

Dalton (00:18:10.250)

posted and then

Dalton (00:18:12.320)

Both the males posted but I counted as one of the males. So it was really only in one person and

Dalton (00:18:17.980)

then I did a different shoot with another male, but the females they didn't post they

Dalton (00:18:25.380)

kind of just took my clothes and didn't post anything and

Dalton (00:18:30.060)

When I asked them like why did you do that they were like, oh well the clothing didn't really fit that well or

Dalton (00:18:38.620)

This and that and then I see them wearing it like on their story or on the internet

Dalton (00:18:45.260)

On somebody else's story. So it's just like wow, like you really just took my clothes didn't post are wearing them and

Dalton (00:18:52.780)

You're not gonna give me any credit. So I learned my lesson there if I ever do that again

Dalton (00:18:58.180)

It's gonna be a signed contract before it was it was more casual

Dalton (00:19:03.340)

And I kind of just asked the person approached them. Hey, this is what I'm trying to do. Would you mind?

Dalton (00:19:08.540)

How do you feel about this? What are your thoughts?

Dalton (00:19:11.620)

Do you think this has been official for both parties when I did that?

Dalton (00:19:14.740)

I got taken advantage of because they basically just stole my clothes. So

Dalton (00:19:21.090)

I'm gonna have to have a contract next time but I wanted to be I wanted it to be like friendly and fun

Dalton (00:19:27.650)

And not something so serious and uptight. That was the idea

Dalton (00:19:32.130)

So I have to figure that out. But that's that's such a way. I was really

Dalton (00:19:37.330)

Hyping up the product. I was I was telling everyone about it that would listen

Dalton (00:19:41.370)

I was like, hey, I had this thing going like what would you would you be interested?

Dalton (00:19:45.770)

Would you be interested I put your name down for a pre-order and I'll contact you

Dalton (00:19:49.930)

When everything's ready, this is what the products gonna look like and a lot of people were actually

Dalton (00:19:58.890)

pretty open to it and

Dalton (00:20:01.770)

Not only did they

Dalton (00:20:03.850)

Allow me to put them on the list. They also they followed up with me and for a couple months

Dalton (00:20:09.490)

They were like, hey, I'm still waiting for this product. I

Dalton (00:20:14.210)

Really want to support you and I really think you have a good idea. What?

Dalton (00:20:18.600)

What's the timeline here?

Dalton (00:20:20.520)

When when can I get my tank or when can I get my legging set?

Dalton (00:20:24.040)

I think these the design is really cool. And and I just want to purchase the clothes

Dalton (00:20:30.360)

Oh, oh, it will be soon. It will be soon

Dalton (00:20:33.160)

So I overhyped and I under delivered it took too long for the clothes

Dalton (00:20:37.840)

It took six months something like that five months from the design to the contract to delivery

Dalton (00:20:45.360)

People lost interest. So that was something that I learned where if you're hyping something up

Dalton (00:20:51.680)

People don't want to wait forever

Dalton (00:20:53.160)

I mean that seems obvious right but you have a lot of things going on and you kind of just get carried away like

Dalton (00:20:59.880)

with your idea and

Dalton (00:21:02.380)

trying to make it work and

Dalton (00:21:06.150)

I

Dalton (00:21:07.880)

Lost sales because of that. I lost probably 30 people that when it came around to the product

Dalton (00:21:14.680)

that maybe before they would have been open to it, but now they're they were closed-minded because I

Dalton (00:21:21.060)

Overhyped and I under delivered their expectations

Dalton (00:21:24.300)

I took too long if I didn't take too long then I probably would have sold all my product

Dalton (00:21:29.020)

Which is okay because those are those are all learning experiences and take a quick advertisement break and we'll be right back

Dalton (00:21:35.980)

Thank you

Dalton (00:21:37.820)

Welcome back from the break. The last thing I want to talk about is venture step podcast

Dalton (00:21:42.860)

The reason why I started in my plans

Dalton (00:21:45.420)

I want to really share the journey of entrepreneurship because a lot of times for various reasons

Dalton (00:21:52.140)

The way that stories are explained via media or from said entrepreneur

Dalton (00:21:58.700)

There is a gap. There's a gap of will listen and you're the last five

Dalton (00:22:04.620)

They don't hear the first 15. So what my idea is to

Dalton (00:22:09.980)

share the journey ongoing of me learning on

Dalton (00:22:14.620)

How to be a good entrepreneur and hopefully doesn't take 20 years

Dalton (00:22:19.620)

Hopefully that but if it does then so be it

Dalton (00:22:24.310)

but

Dalton (00:22:25.430)

The idea is to share the full journey. Right? There's a lot of people

Dalton (00:22:31.530)

that

Dalton (00:22:32.730)

rightfully, so don't

Dalton (00:22:34.650)

Put themselves out there until they're a domain expert like you don't see people on

Dalton (00:22:40.610)

YouTube hopefully not in the recommendation algorithm that are a coding expert in some language or a

Dalton (00:22:53.510)

Copyright expert or a doctor when they're not doctors

Dalton (00:22:57.870)

Like that makes sense

Dalton (00:23:00.040)

But the doctor doesn't show you how we got there or she got there

Dalton (00:23:05.640)

But they them a lot of times it's whoop. I'm a doctor

Dalton (00:23:09.680)

So I think entrepreneurship is something that is kind of interesting at least to mean hopefully to other entrepreneurs

Dalton (00:23:16.630)

where they could kind of all have an aha moment where they're like, oh wow, he did that and

Dalton (00:23:22.990)

That didn't work. So I was thinking about doing the same thing

Dalton (00:23:26.430)

So, how about I don't do that and I do something else and then I think that it's good to share

Dalton (00:23:34.700)

failures to kind of show that

Dalton (00:23:37.420)

Entrepreneurship is an iterative process where you fail and then you just kind of learn another way

Dalton (00:23:44.060)

How not to do something?

Dalton (00:23:46.000)

It's not a one-shot gig most of the time like you're you're not gonna just gonna write some code on the computer and

Dalton (00:23:54.060)

you have

Dalton (00:23:55.220)

You fall into Facebook

Dalton (00:23:57.420)

Like that's just that is doesn't happen and also I wanted to

Dalton (00:24:04.610)

Kind of give myself a better opportunity

Dalton (00:24:07.650)

to connect with

Dalton (00:24:10.050)

other entrepreneurs

Dalton (00:24:12.890)

because I wanted to give myself an

Dalton (00:24:15.490)

opportunity to connect with other entrepreneurs and learn from them and share ideas and learn about their business and and

Dalton (00:24:23.010)

See how they started and what kind of books they like to read and shows and movies just to get a better idea

Dalton (00:24:30.290)

I want to get a better idea of

Dalton (00:24:32.690)

Entrepreneurs by having them on the show and learning from them and and their business ideas and how they implemented them

Dalton (00:24:39.760)

Oh went what kind of mistakes did they make and how did they?

Dalton (00:24:43.760)

move past it or

Dalton (00:24:45.840)

succumb obstacles that

Dalton (00:24:48.120)

were challenging and

Dalton (00:24:51.050)

kind of demoralizing at the moment and

Dalton (00:24:56.140)

It kind of straight in the company or broke the company and and if it broke the company how how come?

Dalton (00:25:03.180)

why and if it made the company better than

Dalton (00:25:07.420)

Why the key reason for asking questions is to try to get a

Dalton (00:25:13.900)

reasonable answer

Dalton (00:25:15.220)

So I'm asking questions to other entrepreneurs. Why did this happen? Like why did you do so well?

Dalton (00:25:22.940)

Why did you think this was a good idea?

Dalton (00:25:24.700)

And so what I originally thought was to ask these like standardized questions

Dalton (00:25:29.900)

Where I would get a question one of them for example

Dalton (00:25:35.110)

would be your favorite book and

Dalton (00:25:38.220)

then I would get an answer and then I would kind of make a data set of

Dalton (00:25:45.550)

All the questions and answers and then compile them and and kind of find similarities

Dalton (00:25:51.990)

That was my idea to be kind of more scientific about it

Dalton (00:25:55.410)

But I don't think that it's beneficial for the average listener like why would that

Dalton (00:26:02.330)

I want it to be

Dalton (00:26:04.880)

more open instead of bald and I want to be able to explore different avenues of

Dalton (00:26:12.440)

their business

Dalton (00:26:14.680)

through conversation because I want venture step to be a

Dalton (00:26:19.520)

learning place for

Dalton (00:26:21.440)

Entrepreneurs or entrepreneurs where everyone could potentially share add

Dalton (00:26:28.040)

Indoor subtract information where if there's a good idea, maybe there's a better idea

Dalton (00:26:33.320)

And if that idea doesn't work out and it's fatal for the business then subtract it so that that's my idea

Dalton (00:26:41.840)

currently the pandemic really obviously there there are bigger matters

Dalton (00:26:48.710)

At hand there are lives at stake and there are many lives lost

Dalton (00:26:54.950)

millions of people so to me it's not a big deal to

Dalton (00:27:00.760)

Not really have the opportunity to

Dalton (00:27:03.600)

Record with entrepreneurs. I just want everyone to be safe and

Dalton (00:27:10.010)

Hopefully we can get back to a normal or a new normal

Dalton (00:27:14.590)

But I don't think that it is a good idea to

Dalton (00:27:19.590)

Ask an entrepreneur

Dalton (00:27:21.510)

To get on a podcast when there's a pandemic

Dalton (00:27:25.950)

even if it's virtual

Dalton (00:27:27.870)

because they have

Dalton (00:27:30.000)

serious

Dalton (00:27:31.640)

Changes in their business structure. I had a couple of entrepreneurs lined up

Dalton (00:27:39.000)

That were in the service industry and their whole business was shut down all their revenue

Dalton (00:27:45.280)

everything

Dalton (00:27:46.320)

For months and months. So I would seem pretty foolish

Dalton (00:27:51.040)

If I asked hey

Dalton (00:27:53.440)

You want to get on a call and do a podcast? I would get my head shoot off

Dalton (00:28:03.150)

so I think moving forward currently until things kind of settle down and

Dalton (00:28:11.300)

Things open back up permanently not not like oh we're open for two months

Dalton (00:28:16.820)

There's a spike and now we're closed. I'm talking about when things are

Dalton (00:28:22.940)

Kind of back to normal and you don't have to worry though

Dalton (00:28:27.960)

Moving forward before we get to the the new normal. I think it would be pretty cool to talk about

Dalton (00:28:35.040)

Kind of some case studies and various topics surrounding business, but not necessarily having an entrepreneur on the show

Dalton (00:28:42.760)

Unless somebody comes out comes forward and reaches out to me and says, hey

Dalton (00:28:47.640)

I I have something to share

Dalton (00:28:50.520)

I'd be more than open to it and it's not like a one-sided street. The the podcast is gonna be

Dalton (00:28:57.610)

Transcribed and posted on the internet with company links from the company

Dalton (00:29:02.930)

So that they'll get an increase in ranking on the search algorithms because it uses

Dalton (00:29:09.530)

backlinks and

Dalton (00:29:11.610)

links on a website

Dalton (00:29:13.970)

So say that you have a website and I post a link from my website to your website

Dalton (00:29:22.970)

Google will say hey this person is trustworthy

Dalton (00:29:26.930)

because

Dalton (00:29:28.090)

Not only do they have a website, but they also have people on different websites posting

Dalton (00:29:35.450)

their

Dalton (00:29:36.490)

Contents on their website, so they must be trustworthy, right?

Dalton (00:29:40.570)

insurance scribe

Dalton (00:29:43.160)

study on

Dalton (00:29:44.960)

Pricing regardless. The next podcast is definitely going to

Dalton (00:29:49.760)

Be on a case study and the case study is gonna be on price sensitivity

Dalton (00:29:55.520)

I thought it was very interesting when I read about it and listened to the audio of the case study

Dalton (00:30:02.520)

And I think it's something that is worthy of sharing flee. I can

Dalton (00:30:07.800)

Get to seeing that podcast and recording it in a couple of weeks

Dalton (00:30:12.440)

Hey, I'm glad you made it this far

Dalton (00:30:14.310)

I'm gonna make some clarifications and corrections that I said throughout the show one thing that I would like to correct is

Dalton (00:30:20.510)

for ocean is not a

Dalton (00:30:23.640)

Non-for-profit charity. It is a for-profit business and cannot accept donations but

Dalton (00:30:30.440)

98% of their revenue goes to cleaning up oceans and

Dalton (00:30:35.560)

Ali Baba trade insurance is 30 days. So within 30 days of delivery you would have to file a claim and

Dalton (00:30:43.160)

I also need to correct something. I said I said one out of the two girls

Dalton (00:30:49.000)

That I gave close to took the clothes and basically stole them

Dalton (00:30:53.280)

That is incorrect

Dalton (00:30:55.040)

Actually, I gave clothes out to three girls and two out of the three took the clothes and then didn't give me credit

Dalton (00:31:01.800)

But kept wearing the clothes also if some of the audio sounds a little off or weird

Dalton (00:31:07.000)

it's because some of the audio was corrupted during production and

Dalton (00:31:11.160)

I had to make do with what I had because currently I am remote and I'm not at my house

Dalton (00:31:17.320)

and I won't be at my house for a month, but thank you for getting this far and

Dalton (00:31:23.450)

hopefully hear from you soon

SourcesFollow the source trail.

E002 Sources

E002 is a first-person source about Dalton Anderson's early apparel-business decisions and the original purpose of Venture Step. The only surviving transcript available to this package was recovered from the canonical audio with automated speech recognition. It is useful for discovery and drafting, but quotations, proper names, numbers, and ambiguous passages require listening review.

Source ledger

SourceClassSupportsBoundary
[[E002 Raw Transcript]]Preserved machine transcript from canonical audioSource-era story, business sequence, corrections spoken at the end, and podcast purposeRaw body is immutable. Machine transcription is unverified.
Spotify episode recordFirst-party publication recordPublic title, listening route, duration, and catalog identityPublication metadata is not independent evidence.
Shopify Help Center: What is dropshipping?Platform documentationThe fulfillment structure Dalton describesCurrent platform guidance does not establish the exact historical store setup.
Shopify: What Is Dropshipping and How Does It Work?Current first-party explainerSeller-of-record responsibility and reduced control over quality and customer experienceShopify markets commerce services. Its current page is not a neutral evaluation of every model.
CPSC manufacturing best practicesUnited States product-safety guidanceSupply-chain controls, material specifications, safety by design, and responsible-party boundaryGuidance includes recommendations as well as legal context. Applicable requirements vary by product.
CPSC business and manufacturing guidanceUnited States product-safety portalTesting, certification, import, and compliance starting pointsIt does not replace product-specific legal review.
FTC clothing and textiles guidanceUnited States business guidanceTextile labeling, care instructions, origin, and responsible-business identityRequirements vary by material, product, claim, and role.
ASQ supplier quality overviewQuality-practice referenceSupplier selection, monitoring, audits, and process controlsIt is a professional overview, not a product-specific standard or legal rule.
FTC Disclosures 101United States advertising guidanceFree products as a material connection and clear disclosureLegal application is fact-specific.
FTC Endorsement Guides questions and answersUnited States advertising guidanceAdvertiser and endorser responsibilities, truthful claims, disclosure, and monitoringStaff guidance does not replace counsel or platform rules.
SBA market research and competitive analysisUnited States small-business guidanceDemand, market segment, pricing, saturation, and direct customer researchIt is general planning guidance, not proof that a product will succeed.
4ocean missionCurrent first-party company recordCurrent public-benefit-company and mission claimsCurrent claims must not be projected backward into 2021 without qualification.
4ocean partnershipsCurrent first-party company recordCurrent statement that 4ocean is a business rather than a charityFirst-party claims require attribution and periodic refresh.
Google people-first content guidanceCurrent search documentationOriginal, useful, people-first content and transparent authorship or automationIt does not guarantee ranking or AI citation.
Google Search spam policiesCurrent search policyLink manipulation and thin-affiliate boundariesPolicies change and require a release-day check.

Transcript corrections and unresolved language

At the end of the recording, Dalton corrects three statements made earlier. He says 4ocean is a for-profit business, changes the number of apparel recipients who did not post, and states a historical Alibaba protection window. Those are source-era self-corrections, not current independent verification.

The machine transcript is uncertain about the name of Dalton's apparel venture and several proper nouns. Public pages refer to it as an early apparel venture unless the audio and a first-party record establish the name.

The transcript also makes simplified statements about backlinks and search trust. Derived pages do not repeat them as current SEO guidance. Current Google documentation prioritizes helpful original content and prohibits attempts to manipulate ranking systems.

Public authority

The sources support a dated founder story and bounded operating lessons. They do not establish current biography, current business ownership, legal compliance, product safety, supplier performance, campaign enforceability, product-market fit, search ranking, or publication authority.

Introduction Podcast and First Business Mistakes